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010 a| 2020003591;

020 a| 9781538137826q| (epub);

020 z| 9781538137802q| (cloth);

020 z| 9781538137819q| (paperback);

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100 1 a| Berger, Arthur Asa,d| 1933-=| ^A109891;

245 10 a| Ads, fads, and consumer cultureh| [electronic resource] :b| advertising's impact on American character and society /c| Arthur Asa Berger.;

250 a| Sixth edition.;

260 a| Lanham :b| Rowman & Littlefield,c| [2021];

300 a| 1 online resource;

504 a| Includes bibliographical references and index.;

506 a| Available only to authorized users.;

520 a| "The sixth edition of this approachable text draws on both academic and applied perspectives to offer a lively critique of contemporary advertising's effects on American character and culture. Berger explains how advertising works by employing a psycho-cultural approach, encouraging readers to think about advertisements and commercials in more analytical and profound ways. Among the topics he addresses are the role of brands, the problem of self-alienation, and how both relate to consumption. Berger also considers the Values and Lifestyle (VALS) and Claritas typologies in marketing. Distinctive chapters examine specific advertisements and commercials from multiple perspectives, including semiotic, psychoanalytic, sociological, Marxist, mythic, and feminist analysis. Ads, Fads, and Consumer Culture provides an accessible overview of advertising in the United States, spanning issues as diverse as sexuality, politics, market research, consumer culture, and more; helping readers understand the role that advertising has played, and continues to play, in all our lives"--c| Provided by publisher.;

538 a| Mode of access: World Wide Web;

588 a| Description based on print version record and CIP data provided by publisher; resource not viewed.;

650 0 a| Advertisingz| United States.=| ^A8788;

650 0 a| Popular culturez| United States.=| ^A248768;

650 0 a| Consumer educationz| United States.=| ^A5047;

655 0 a| Electronic books.=| ^A491897;

856 40 z| Full text available from eBooks on EBSCOhostu| https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=359977&scope=site&custid=s5822723&authtype=ip,shib;

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Ads, fads, and consumer culture advertising's impact on American character and society / Arthur Asa Berger.

Author/creator	Berger, Arthur Asa, 1933-
Format	Electronic
Edition	Sixth edition.
Publication Info	Lanham : Rowman & Littlefield, [2021]
Description	1 online resource
Supplemental Content	Full text available from eBooks on EBSCOhost
Subjects	Advertising--United States. Popular culture--United States. Consumer education--United States.

Abstract	"The sixth edition of this approachable text draws on both academic and applied perspectives to offer a lively critique of contemporary advertising's effects on American character and culture. Berger explains how advertising works by employing a psycho-cultural approach, encouraging readers to think about advertisements and commercials in more analytical and profound ways. Among the topics he addresses are the role of brands, the problem of self-alienation, and how both relate to consumption. Berger also considers the Values and Lifestyle (VALS) and Claritas typologies in marketing. Distinctive chapters examine specific advertisements and commercials from multiple perspectives, including semiotic, psychoanalytic, sociological, Marxist, mythic, and feminist analysis. Ads, Fads, and Consumer Culture provides an accessible overview of advertising in the United States, spanning issues as diverse as sexuality, politics, market research, consumer culture, and more; helping readers understand the role that advertising has played, and continues to play, in all our lives"-- Provided by publisher.
Bibliography note	Includes bibliographical references and index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Source of description	Description based on print version record and CIP data provided by publisher; resource not viewed.
Issued in other form	Print version: Berger, Arthur Asa, 1933- Ads, fads, and consumer culture Sixth edition. Lanham : Rowman & Littlefield, [2021] 9781538137802
Genre/form	Electronic books.
LCCN	2020003591
ISBN	9781538137826 (epub)
ISBN	(cloth)
ISBN	(paperback)

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Ads, fads, and consumer culture advertising's impact on American character and society / Arthur Asa Berger.

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