Adoption of Innovation Balancing Internal and External Stakeholders in the Marketing of Innovation / Brem, Alexander.

Author/creator Brem, Alexander
Other author Viardot, Éric.
Other author SpringerLink (Online service)
Format Electronic
Publication Info[S.l.] : Springer International Publishing,
Supplemental ContentFull text available from eBooks on EBSCOhost

General noteTitle from content provider.
Access restrictionAvailable only to authorized users.
Technical detailsMode of access: World Wide Web
Genre/formElectronic books.

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