Play-makers : the Jewish entrepreneurs who created the toy industry in America / Michael Kimmel.
| Author/creator | Kimmel, Michael S. author. |
| Format | Book |
| Edition | First edition. |
| Publication | New York : W. W. Norton & Company, [2026] |
| Copyright Date | ©2026 |
| Description | xii, 418 pages : illustrations ; 24 cm |
| Subjects |
| Portion of title | Jewish entrepreneurs who created the toy industry in America |
| Variant title | Playmakers |
| Contents | Introduction -- Part I: The world of our great-grandfathers. Teddy's bear -- Coming to America -- A new ideal of childhood -- Part II: The material culture of childhood, 1920-1950. Furnishing the new ideal childhood -- Struggling against depression -- The war and its aftermath -- Safe havens -- Part III: The baby boom. The baby boom -- The experts and the storytellers -- Beyond Ben's "ideal" girlhood: girls and dolls -- Boys and their toys -- Part IV: Creating childhood. How first-generation Jews created American childhood. |
| Abstract | Playmakers by Michael Kimmel explores the history of the American toy industry through the experiences of first-generation Jewish American toymakers. Beginning with Morris and Rose Michtom, inventors of the Teddy Bear, the book traces the contributions of pioneers such as the Hassenfeld brothers (Hasbro), Ruth Moskowicz and Elliot Handler (Mattel), and Joshua Lionel Cowan (Lionel Trains). Kimmel examines how these immigrant families and their descendants shaped American childhood by creating iconic toys, developing a culture of fantasy and imagination, and influencing the broader landscape of children's entertainment, literature, and psychology. The narrative situates the rise of the toy industry within the context of Jewish immigrant experiences, entrepreneurship, and twentieth-century American society. |
| Bibliography note | Includes bibliographical references (pages 373-394) and index. |
| Issued in other form | ebook version : 9781324105299 |
| Genre/form | Biographies. |
| Genre/form | Biographies. |
| Genre/form | Biographies. |
| ISBN | 9781324105282 (hardback) |
| ISBN | 1324105283 (hardback) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | New Books | TS2301 .T7 K468 2026 | ✔ Available | Want This? |