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020 a| 9780807835531 (hardback);

020 a| 0807835536 (hardback);

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100 1 a| Goldstein, Carolyn M.,d| 1962-=| ^A1362732;

245 10 a| Creating consumersh| [electronic resource] :b| home economists in twentieth-century America /c| Carolyn M. Goldstein.;

260 a| Chapel Hill :b| University of North Carolina Press,;

300 a| xi, 412 p. :b| ill. ;c| 25 cm.;

504 a| Includes bibliographical references and index.;

506 a| Available only to authorized users.;

520 a| "Home economics emerged at the turn of the twentieth century as a movement to train women to be more efficient household managers. At the same moment, American families began to consume many more goods and services than they produced. To guide women in this transition, professional home economists had two major goals: to teach women to assume their new roles as modern consumers and to communicate homemakers' needs to manufacturers and political leaders. Carolyn M. Goldstein charts the development of the profession from its origins as an educational movement to its identity as a source of consumer expertise in the interwar period to its virtual disappearance by the 1970s. Working for both business and government, home economists walked a fine line between educating and representing consumers while they shaped cultural expectations about consumer goods as well as the goods themselves. Goldstein looks beyond 1970s feminist scholarship that dismissed home economics for its emphasis on domesticity to reveal the movement's complexities, including the extent of its public impact and debates about home economists' relationship to the commercial marketplace. "--Provided by publisher.;

538 a| Mode of access: World Wide Web;

655 0 a| Electronic books.=| ^A491897;

856 40 z| Full text available from JSTOR University of North Carolina Press Publisher Collection (Backlist)u| https://go.openathens.net/redirector/ecu.edu?url=https%3A%2F%2Fwww.jstor.org%2Fstable%2F10.5149%2F9780807872383_goldstein;

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Creating consumers home economists in twentieth-century America / Carolyn M. Goldstein.

Author/creator	Goldstein, Carolyn M., 1962-
Format	Electronic
Publication Info	Chapel Hill : University of North Carolina Press,
Description	xi, 412 p. : ill. ; 25 cm.
Supplemental Content	Full text available from JSTOR University of North Carolina Press Publisher Collection (Backlist)
Subjects	Home economics--Vocational guidance. --United States. --History. --20th century. Consumer education--United States. --History. --20th century. Feminism--United States. --History. --20th century.

Abstract	"Home economics emerged at the turn of the twentieth century as a movement to train women to be more efficient household managers. At the same moment, American families began to consume many more goods and services than they produced. To guide women in this transition, professional home economists had two major goals: to teach women to assume their new roles as modern consumers and to communicate homemakers' needs to manufacturers and political leaders. Carolyn M. Goldstein charts the development of the profession from its origins as an educational movement to its identity as a source of consumer expertise in the interwar period to its virtual disappearance by the 1970s. Working for both business and government, home economists walked a fine line between educating and representing consumers while they shaped cultural expectations about consumer goods as well as the goods themselves. Goldstein looks beyond 1970s feminist scholarship that dismissed home economics for its emphasis on domesticity to reveal the movement's complexities, including the extent of its public impact and debates about home economists' relationship to the commercial marketplace. "--Provided by publisher.
Bibliography note	Includes bibliographical references and index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	2011044467
ISBN	9780807835531 (hardback)
ISBN	0807835536 (hardback)

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Creating consumers home economists in twentieth-century America / Carolyn M. Goldstein.

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