Science communication for scientists linking strategy with creativity, practice, and respect / Laura Lindenfeld, John C. Besley, Xia Zheng, Anthony Dudo, and Todd P. Newman.
| Author/creator | Lindenfeld, Laura |
| Format | Electronic |
| Publication Info | New York, NY : Routledge/Taylor & Francis Group, 2026. |
| Description | viii, 256 pages illustrations 24 cm |
| Supplemental Content | Full text available from Taylor & Francis eBooks |
| Subjects |
| Other author/creator | Besley, John C., 1976 http://id.loc.gov/authorities/names/no2021136220 http://id.loc.gov/rwo/agents/no2021136220. |
| Other author/creator | Zheng, Xia http://id.loc.gov/authorities/names/no2023001792 http://id.loc.gov/rwo/agents/no2023001792. |
| Other author/creator | Dudo, Anthony http://id.loc.gov/authorities/names/n2016006560 http://id.loc.gov/rwo/agents/n2016006560. |
| Other author/creator | Newman, Todd P. http://id.loc.gov/authorities/names/no2019110287 http://id.loc.gov/rwo/agents/no2019110287. |
| Physical medium | illustrations |
| Contents | Introduction: why should scientists communicate? -- Section I: strategy, research, and audiences -- Why are you communicating? Starting with strategy -- Zooming in on strategy: unpacking goals and objectives -- Who's your audience? -- Section II: building your communication muscles. Key tactics, competencies, and skills for science communication -- Designing effective messages -- Tell me a story! -- The role of visuals in science communication -- Section III: channels -- Communicating in person -- Communicating in writing -- Communicating through social media -- Communicating with journalists and media professionals -- Communicating with policymakers -- Communicating through events -- Communicating on teams -- Conclusion: ethical considerations and encouragement to practice. |
| Abstract | "Grounded in strategic thinking and social science research, this textbook empowers students to confidently navigate skillful and effective science communication. Developed by leading science, health, and risk communication scholars, the book provides a clear, research-informed approach to communicating with audiences across the scientific community and broader society. Readers explore how to put theory into practice through classroom-tested activities, international real-world examples, and thoughtful practice-oriented assignments. These tools help students to create audience-centered communication strategies, build habits of ethical and intentional engagement, and engage with a wide range of audiences, ultimately developing greater alignment between science and society. It prepares students to be more effective communicators and works to define science communication education by integrating practice with evidence and reflection. This text is ideal for graduate and upper-level undergraduate courses, especially in Science, Technology, Engineering, and Math fields and is an essential resource for the next generation of science communicators. Online resources such as training activities, further reading, videos and a test bank are available at www.routledge.com/9781032797335"-- Provided by publisher. |
| Bibliography note | Includes bibliographical references and index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2025025642 |
| ISBN | 9781032798035 hardback |
| ISBN | 9781032797335 paperback |
| ISBN | ebook |