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001 ssib054906873;

003 WaSeSS;

005 20260312090335.0;

006 m d ;

007 cr n ;

008 160617s2016 cau sb 001 0 eng d;

010 a| 2016017533;

020 a| 9781440833427 (set : alk. paper);

020 a| 9781440847844 (volume 1);

020 a| 9781440847851 (volume 2);

020 z| 9781440833434 (ebook);

035 a| (WaSeSS)ssib054906873;

042 a| pcc;

049 a| EREEa| NEHH;

050 00 a| HF5823b| .N4475 2016;

082 00 a| 659.12| 23;

245 04 a| The new advertisingh| [electronic resource] :b| branding, content, and consumer relationships in the data-driven social media era /c| Ruth E. Brown, Valerie K. Jones, and Ming Wang, editors ; foreword by Don E. Schultz ; epilogue by Valerie K. Jones and Rishad Tobaccowala.;

260 a| Santa Barbara, California :b| Praeger, An Imprint of ABC-CLIO, LLC,c| [2016];

300 a| volumes <1> ;c| 25 cm;

504 a| Includes bibliographical references and index.;

505 1 a| Volume 1. Traditional Advertising Transformed -- Volume 2. New Media, New Uses, New Metrics;

506 a| Available only to authorized users.;

538 a| Mode of access: World Wide Web;

650 0 a| Advertising.=| ^A4605;

650 0 a| Internet advertising.=| ^A415879;

650 0 a| Internet marketing.=| ^A381306;

650 0 a| Social media.=| ^A770054;

655 0 a| Electronic books.=| ^A491897;

700 1 a| Brown, Ruth E.c| (Professor of advertising)?| UNAUTHORIZED;

856 40 z| Full text available from Ebook Central - Academic Completeu| https://ebookcentral.proquest.com/lib/eastcarolina/detail.action?docID=4694052;

949 a| CLICK ON WEB ADDRESSw| ASISh| JOYNER188;

949 a| CLICK ON WEB ADDRESSw| ASISh| HSL77;

949 a| CLICK ON WEB ADDRESSw| ASISh| JMUSIC60;

596 a| 1 3 4;

998 a| 6710238;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 6710238-1001l| JNETm| JOYNERr| Ys| Yt| JNESSBKu| 3/13/2026x| EBOOKz| JERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 6710238-2001l| HSLELECm| HSLr| Ys| Yt| HEBKu| 3/13/2026x| EBOOKz| HERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 6710238-3001l| MNETm| JMUSICr| Ys| Yt| MNESSBKu| 3/13/2026x| EBOOKz| JERESOURCE;

The new advertising branding, content, and consumer relationships in the data-driven social media era / Ruth E. Brown, Valerie K. Jones, and Ming Wang, editors ; foreword by Don E. Schultz ; epilogue by Valerie K. Jones and Rishad Tobaccowala.

Other author	Brown, Ruth E. (Professor of advertising)
Format	Electronic
Publication Info	Santa Barbara, California : Praeger, An Imprint of ABC-CLIO, LLC, [2016]
Description	volumes <1> ; 25 cm
Supplemental Content	Full text available from Ebook Central - Academic Complete
Subjects	Advertising. Internet advertising. Internet marketing. Social media.

Incomplete content	Volume 1. Traditional Advertising Transformed -- Volume 2. New Media, New Uses, New Metrics
Bibliography note	Includes bibliographical references and index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	2016017533
ISBN	9781440833427 (set : alk. paper)
ISBN	9781440847844 (volume 1)
ISBN	9781440847851 (volume 2)

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The new advertising branding, content, and consumer relationships in the data-driven social media era / Ruth E. Brown, Valerie K. Jones, and Ming Wang, editors ; foreword by Don E. Schultz ; epilogue by Valerie K. Jones and Rishad Tobaccowala.

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