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LEADER 01962cam a2200421 a 4500

001 ocm37695660;

003 OCoLC;

005 20141212133819.0;

008 970917s1998 nyua b 001 0 eng ;

010 a| 97041318;

015 a| C98-15973-3;

019 a| 39678120;

020 a| 0070435421 (alk. paper);

035 a| (Sirsi) o37695660;

035 a| (OCoLC)37695660;

049 a| EREE;

050 00 a| HF5548.32b| .M68 1998;

055 01 a| HF5548.32;

082 00 a| 658.8/42| 21;

100 1 a| Mougayar, Walid,d| 1959-=| ^A426731;

245 10 a| Opening digital markets :b| battle plans and business strategies for Internet commerce /c| Walid Mougayar.;

250 a| 2nd ed.;

300 a| xviii, 292 pages :b| illustrations ;c| 24 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Includes bibliographical references (p. 277-280) index.;

505 00 g| ch. 1.t| Introduction to Internet commerce --g| ch. 2.t| Business catalysts --g| ch. 3.t| Technology drivers and trends --g| ch. 4.t| Challenges and solution to Internet commerce --g| ch. 5.t| Embarking on Internet commerce --g| ch. 6.t| Strategy actions --g| ch. 7.t| Uncovering new opportunities --g| ch. 8.t| Wired consumer --g| ch. 9.t| IT strategies for electronic commerce --g| ch. 10.t| In pursuit of value-added distribution: Marshall Industries' experience --g| ch. 11.t| Managing successful Internet commerce.;

650 0 a| Electronic commercex| Planning.=| ^A381307;

650 0 a| Strategic planning.=| ^A161713;

650 0 a| Internet marketingx| Planning.=| ^A381306;

650 0 a| Business enterprisesx| Computer networksx| Planning.=| ^A392418;

994 a| E0b| ERE;

596 a| 1;

998 a| 670248;

999 a| HF5548.32 .M68 1998w| LCc| 1i| 30372010587084d| 5/6/2009e| 11/5/2001f| 3/29/2009g| 1l| JGESm| JOYNERn| 5r| Ys| Yt| JGESBKu| 1/12/2000x| BOOKz| JSTACKSo| .STAFF. 0;

Opening digital markets : battle plans and business strategies for Internet commerce / Walid Mougayar.

Author/creator	Mougayar, Walid, 1959-
Format	Book
Edition	2nd ed.
Publication Info	New York : McGraw-Hill, ©1998.
Description	xviii, 292 pages : illustrations ; 24 cm
Subjects	Electronic commerce--Planning. Strategic planning. Internet marketing--Planning. Business enterprises--Computer networks. --Planning.

Contents	ch. 1. Introduction to Internet commerce -- ch. 2. Business catalysts -- ch. 3. Technology drivers and trends -- ch. 4. Challenges and solution to Internet commerce -- ch. 5. Embarking on Internet commerce -- ch. 6. Strategy actions -- ch. 7. Uncovering new opportunities -- ch. 8. Wired consumer -- ch. 9. IT strategies for electronic commerce -- ch. 10. In pursuit of value-added distribution: Marshall Industries' experience -- ch. 11. Managing successful Internet commerce.
Bibliography note	Includes bibliographical references (p. 277-280) index.
LCCN	97041318
ISBN	0070435421 (alk. paper)

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Joyner	General Stacks	HF5548.32 .M68 1998	✔ Available	Place Hold

Opening digital markets : battle plans and business strategies for Internet commerce / Walid Mougayar.

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