Paul Rand / Steven Heller ; forward by Armin Hofmann; introduction by George Lois; essay by Jessica Helfand; [research [by] Elinor Pettit [and] Georgette Ballance].

Author/creator Heller, Steven
Other author Helfand, Jessica.
Format Book
Publication InfoLondon : Phaidon, 1999.
Description255 pages : illustrations (some color) ; 30 cm
Subjects
Rand, Paul, 1914-1996--Criticism and interpretation.
Design--United States. --History. --20th century.
Commercial art--United States. --History. --20th century.
Designers--United States. --Biography.

Partial contents Routes: The boy art director -- Advertising: Modernism comes to Madison -- Publishing: The play instinct at work -- Corporate Identity: Good design is good business -- Paul Rand: Author -- Paul Rand: The modern professor / Jessica Helfand.
Bibliography noteIncludes bibliographical references (p.247-249) and index.
ISBN0714837989

Availability

Library Location Call Number Status Item Actions
Joyner General Stacks NC999.4.R3 H45 1999 ✔ Available Place Hold