Tools

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001 on1521235052;

003 OCoLC;

005 20251204092056.2;

007 t|;

008 250530s2025 enka b 001 0 eng ;

010 a| 2024060974;

020 a| 9781032940380;

020 a| 9781032940403q| hbk;

020 a| 1032940409;

020 a| 9781003568636q| pbk;

020 a| 1003568637;

020 z| 9781032940380q| ebk;

020 a| 1032940387;

020 z| 9781040363737q| ePub ebook;

020 z| 9781040363713q| PDF ebook;

035 a| (OCoLC)1521235052;

042 a| pcc;

050 00 a| G155.7b| .K65 2025;

082 04 a| 790.106882| 23/eng/20251204;

245 10 a| Marketing research for the tourism, hospitality and events industries /c| Bonita Kolb.;

250 a| Second edition.;

264 1 a| Abingdon ;a| New York, NY :b| Routledge,c| 2025.;

300 a| x, 190 pages :b| illustrations (black and white) ;c| 25 cm;

334 a| single unitb| mono0| http://id.loc.gov/vocabulary/issuance/mono;

336 a| textb| txt2| rdacontent0| http://id.loc.gov/vocabulary/contentTypes/txt;

337 a| unmediatedb| n2| rdamedia0| http://id.loc.gov/vocabulary/mediaTypes/n;

338 a| volumeb| nc2| rdacarrier0| http://id.loc.gov/vocabulary/carriers/nc;

353 a| bibliographyb| bibliography0| http://id.loc.gov/vocabulary/msupplcont/bibliography;

353 a| indexb| index0| http://id.loc.gov/vocabulary/msupplcont/index;

500 a| "First edition published by Routledge 2018"--T.p. verso.;

504 a| Includes bibliographical references and index.;

505 0 a| Researching changing visitor preferences -- Understanding cultural and ethical research issues -- Starting the research process -- Choosing research participants -- Writing a visitor survey -- Administering visitor surveys -- Moderating focus groups -- Managing projective techniques and observation research -- Conducting visitor interviews -- Using social media to conduct research -- Analyzing research data -- Preparing the report and presentation;

520 a| "This user-friendly textbook covers qualitative, quantitative and social media research methods to provide students and course leaders with an accessible guide for learning and teaching marketing research from start to finish. This holistic, concise and accessible textbook is essential reading for all students to gain knowledge as to what visitors want from the travel, hospitality and or event experience and how to influence a destination's success"-- Provided by publisher.;

650 0 a| Marketing researchx| Methodologyx| Textbooks.=| ^A1005304;

650 0 a| Marketing research.=| ^A17167;

650 0 a| Special eventsx| Marketingx| Research.=| ^A490461;

650 7 a| Hospitality industryx| Marketing2| fast0| (OCoLC)fst00961149;

650 7 a| Marketing research2| fast0| (OCoLC)fst01010284;

650 7 a| Special eventsx| Marketing2| fast0| (OCoLC)fst01128925;

650 7 a| Tourismx| Marketing2| fast0| (OCoLC)fst01153181;

758 1| http://id.loc.gov/resources/instances/24225539;

758 4| http://id.loc.gov/ontologies/bibframe/instanceOf1| http://id.loc.gov/resources/works/24225539;

776 08 i| ebook version :z| 9781040363737;

884 a| DLC bibframe2marc v2.10-devg| 20250530q| DLCu| https://github.com/lcnetdev/bibframe2marc/releases/tag/v2.10-dev;

949 a| Order on Demandw| ASISh| JOYNER219;

960 o| 1s| 66.99u| JGEGz| USD;

961 f| DMDm| 138099;

596 a| 1;

998 a| 6699729;

999 a| ORDER ON DEMANDw| ASISc| 1i| 6699729-1001l| JYBPDDAPm| JOYNERr| Ys| Yt| JYBPDDAPUu| 2/10/2026;

Marketing research for the tourism, hospitality and events industries / Bonita Kolb.

Author/creator	Kolb, Bonita M. author.
Format	Book
Edition	Second edition.
Publication	Abingdon ; New York, NY : Routledge, 2025.
Description	x, 190 pages : illustrations (black and white) ; 25 cm
Subjects	Tourism--Research. --Methodology. --Textbooks. Hospitality industry--Research. --Methodology. --Textbooks. Entertainment events--Research. --Methodology. --Textbooks. Marketing research--Methodology. --Textbooks. Marketing research. Special events--Marketing. --Research.

Contents	Researching changing visitor preferences -- Understanding cultural and ethical research issues -- Starting the research process -- Choosing research participants -- Writing a visitor survey -- Administering visitor surveys -- Moderating focus groups -- Managing projective techniques and observation research -- Conducting visitor interviews -- Using social media to conduct research -- Analyzing research data -- Preparing the report and presentation
Abstract	"This user-friendly textbook covers qualitative, quantitative and social media research methods to provide students and course leaders with an accessible guide for learning and teaching marketing research from start to finish. This holistic, concise and accessible textbook is essential reading for all students to gain knowledge as to what visitors want from the travel, hospitality and or event experience and how to influence a destination's success"-- Provided by publisher.
General note	"First edition published by Routledge 2018"--T.p. verso.
Bibliography note	Includes bibliographical references and index.
Issued in other form	Online version http://id.loc.gov/entities/relationships/onlineversion Kolb, Bonita Marketing research for the tourism, hospitality and events industries Second edition. New York, NY : Routledge, 2025 9781032940380
Issued in other form	ebook version : 9781040363737
LCCN	2024060974
ISBN	9781032940380
ISBN	9781032940403 hbk
ISBN	1032940409
ISBN	9781003568636 pbk
ISBN	1003568637
ISBN	ebk
ISBN	1032940387
ISBN	ePub ebook
ISBN	PDF ebook

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Marketing research for the tourism, hospitality and events industries / Bonita Kolb.

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