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003 OCoLC;

005 20260114151532.6;

007 t|;

008 250606t20262026nyua b 001 0 eng ;

010 a| 2025014971;

020 a| 9781538167120;

020 a| 1538167123q| paperback;

020 a| 9781538186725q| hardcover;

020 a| 1538186721q| hardcover;

020 z| 9781538167137q| electronic publication;

020 z| 9798765154892q| electronic book;

035 a| (OCoLC)1523284659;

042 a| pcc;

050 00 a| HM742b| .L874 2026;

082 00 a| 302.23/12| 23/eng/20250609;

100 1 a| Luttrell, Regina,d| 1975-e| author.4| aut4| http://id.loc.gov/vocabulary/relators/aut1| https://id.oclc.org/worldcat/entity/E39PCjv4GGrF6pvRpK7kxPF3gq1| http://id.loc.gov/rwo/agents/n2014021217=| ^A1352275;

245 10 a| Social media :b| how to engage, share, and connect /c| Regina Luttrell.;

250 a| Fifth edition.;

264 1 a| New York :b| Bloomsbury Academic,c| 2026.;

300 a| x, 319 pages :b| illustrations ;c| 27 cm;

334 a| single unitb| mono0| http://id.loc.gov/vocabulary/issuance/mono;

336 a| textb| txt2| rdacontent0| http://id.loc.gov/vocabulary/contentTypes/txt;

337 a| unmediatedb| n2| rdamedia0| http://id.loc.gov/vocabulary/mediaTypes/n;

338 a| volumeb| nc2| rdacarrier0| http://id.loc.gov/vocabulary/carriers/nc;

353 a| bibliographyb| bibliography0| http://id.loc.gov/vocabulary/msupplcont/bibliography;

353 a| indexb| index0| http://id.loc.gov/vocabulary/msupplcont/index;

500 a| Previous edition: 2022.;

504 a| Includes bibliographical references and index.;

520 a| "This practical textbook presents frameworks for successful social media PR campaigns across organization types. The fifth edition includes a new chapters on generative AI and on storytelling and updated analytics, discussion questions, and appendices"-- Provided by publisher.;

650 0 a| Online social networks.=| ^A708333;

650 0 a| Social media.=| ^A770054;

650 0 a| Public relations.=| ^A964453;

650 7 a| social media.2| aat0| (CStmoGRI)aat300312269;

650 7 a| public relations.2| aat0| (CStmoGRI)aat300054685;

758 1| http://id.loc.gov/resources/instances/24235331;

758 4| http://id.loc.gov/ontologies/bibframe/instanceOf1| http://id.loc.gov/resources/works/24235331;

884 a| DLC bibframe2marc v2.10-devg| 20250606q| DLCu| https://github.com/lcnetdev/bibframe2marc/releases/tag/v2.10-dev;

949 a| Order on Demandw| ASISh| JOYNER219;

960 o| 1s| 38.00u| JSOCz| USD;

961 f| DMDm| 138099;

596 a| 1;

998 a| 6699513;

999 a| ORDER ON DEMANDw| ASISc| 1i| 6699513-1001l| JYBPDDAPm| JOYNERr| Ys| Yt| JYBPDDAPUu| 2/4/2026;

Social media : how to engage, share, and connect / Regina Luttrell.

Author/creator	Luttrell, Regina, 1975- author.
Format	Book
Edition	Fifth edition.
Publication	New York : Bloomsbury Academic, 2026.
Copyright Date	©2026
Description	x, 319 pages : illustrations ; 27 cm
Subjects	Online social networks. Social media. Public relations.

Abstract	"This practical textbook presents frameworks for successful social media PR campaigns across organization types. The fifth edition includes a new chapters on generative AI and on storytelling and updated analytics, discussion questions, and appendices"-- Provided by publisher.
General note	Previous edition: 2022.
Bibliography note	Includes bibliographical references and index.
Issued in other form	Online version http://id.loc.gov/entities/relationships/onlineversion Luttrell, Regina, 1975- Social media Fifth edition New York : Bloomsbury Academic, 2026 9781538167137
LCCN	2025014971
ISBN	9781538167120
ISBN	1538167123 paperback
ISBN	9781538186725 hardcover
ISBN	1538186721 hardcover
ISBN	electronic publication
ISBN	electronic book

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