Women, consumption and paradox / Edited by Timothy de Waal Malefyt and Maryann McCabe.
| Other author | Malefyt, Timothy de Waal. |
| Other author | McCabe, Maryann. |
| Format | Electronic |
| Publication Info | Abingdon, Oxon ; New York : Routledge, 2020. |
| Description | pages cm. |
| Supplemental Content | Full text available from Taylor & Francis eBooks |
| Subjects |
| Series | Anthropology and business |
| Abstract | "Women are the world's most powerful consumers, yet they are largely marketed to erroneously through misconceptions and patriarchal views that distort the reality of women's lives, bodies and work. This book examines the contradictions and mismatches between women's everyday experiences and market representations. It considers how women themselves exhibit paradoxical behaviour in both resisting and supporting conflicting messages. The volume emphasizes paradox as a form of agency and negotiation through which women develop dialogical meanings. The contributions highlight the ways in which women transform inconsistencies and contradictions in advertising and marketing, global consumption practices and material consumption into positive practices for living. The rich range of ethnographic accounts drawn from countries including the US, Brazil, Mexico, Denmark, Japan and China provide readers with a valuable perspective on consumer behaviour"-- Provided by publisher. |
| Bibliography note | Includes bibliographical references and index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2019056094 |
| ISBN | 9780367463144 (hardback) |
| ISBN | 9780367186128 (paperback) |
| ISBN | (ebook) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |