A Wall Street guidebook for journalism and strategic communication / Alecia Swasy.
| Author/creator | Swasy, Alecia |
| Format | Electronic |
| Publication Info | New York, NY : Routledge, Taylor & Francis Group, 2020. |
| Description | pages cm |
| Supplemental Content | Full text available from Taylor & Francis eBooks |
| Subjects |
| Contents | Covering corporate America -- Understanding the financial fine print -- A few bumps - and crashes on the digital highway -- Putting a face on more numbers -- Digging deeper into data and documents -- Strategic communication : promoting corporations and causes -- Ethics and common sense -- Don't be stupid : understanding securities laws -- A brave new media world -- Advice from the pros : be curious, concise, and caffeinated. |
| Abstract | "A Wall Street Guidebook for Journalism and Strategic Communication provides media professionals the savvy they need to navigate the world of finance and money. Intimidated by the readers through case studies that provide real-world insight into how Wall Street operates and how to best approach the world of money and finance. Swasy breaks down essential skills like how to read key financial statements, find and interpret key data on companies, and employ that research in crafting compelling stories and messages for both readers and clients. The book also covers topics like the scorekeepers and watchdogs of Wall Street, the Securities and Exchange Commission, how to avoid illegal activity in reporting and research, understanding Mergers and Acquisitions, and the history and current state of Wall Street. This book is for students and new professionals alike - whether in corporate communication, public relations, or journalism - who want to gain the financial literacy necessary to succeed in today's competitive marketplace"-- Provided by publisher. |
| Bibliography note | Includes bibliographical references and index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2020003651 |
| ISBN | 9780367348038 (hardback) |
| ISBN | 9780367348069 (paperback) |
| ISBN | (ebook) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |