Understanding engagement in transmedia culture / Elizabeth Evans.
| Author/creator | Evans, Elizabeth, 1981- |
| Format | Electronic |
| Publication Info | London ; New York : Routledge, Taylor & Francis Group, 2020. |
| Description | 1 online resource |
| Supplemental Content | Full text available from Taylor & Francis eBooks |
| Subjects |
| Contents | Introduction: What's in a word? -- Understanding engagement as transmedia -- Conversation vs captivation : the type of engagement -- Affect and affection : the form of engagement -- Calculating the cost : the cognitive and contextual work of engagement -- Engagement that's worth it : valuating engagement as economic and discursive commodity -- The temporal dynamics of engagement. |
| Abstract | "This book offers a new, interdisciplinary model for understanding audience engagement as a type of behaviour, a form of response and a cost to audiences that, combined, offer value to the screen industries. It offers a way of understanding audience engagement that is not restricted to a single media, but instead accounts for and adapts to the various ways in which screen content is experienced. Offering a unique approach by presenting practitioner and audience perspectives, it is perfect for students and scholars working in film and television studies, as well as media industries and audience studies"-- Provided by publisher. |
| Bibliography note | Includes bibliographical references and index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Source of description | Description based on online resource; title from PDF title page (Site, viewed 02/18/2021). |
| Issued in other form | Print version: Evans, Elizabeth, 1981- Understanding engagement in transmedia culture London ; New York : Routledge, Taylor & Francis Group, 2020. 9781138632783 |
| Genre/form | Electronic books. |
| LCCN | 2019038830 |
| ISBN | 9781315208053 (ebk) |
| ISBN | (hbk) |
| ISBN | (pbk) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |