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020 a| 9780429054396q| (eBook);

020 z| 9780367149994q| (Hardback);

020 z| 9780367150006q| (Paperback);

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245 00 a| Tourism, hospitality and digital transformationh| [electronic resource] :b| strategic management aspects /c| edited by Kayhan Tajeddini, Vanessa Ratten and Thorsten Merkle.;

250 a| First edition.;

260 a| London ;a| New York :b| Routledge/Taylor & Francis Group,c| 2020.;

300 a| 1 online resource;

490 0 a| Innovation and technology horizons;

504 a| Includes bibliographical references and index.;

506 a| Available only to authorized users.;

520 a| "Innovation and technological advancements can be disruptive forces especially for conventional business in the hospitality and tourism industries. The book is timely with its critical examination of such forces and how the two industries should strategize and respond to changes effectively. This book examines a wide scope of topics from environmental scanning, formulation, implementation and evaluation to the way managers make strategy choices for better organizational performance. The book illustrates how companies can re-orient their strategies and appraise the effectiveness of the business; its key competitors; and how they should set business goals through various cases, i.e. different types of hospitality and tourism business from traditional hotels to Airbnb and endeavors to provide strategic conceptual theories with real world application through such case studies"--c| Provided by publisher.;

538 a| Mode of access: World Wide Web;

588 a| Description based on print version record and CIP data provided by publisher.;

650 0 a| Tourismx| Management.=| ^A75751;

650 0 a| Tourismx| Marketing.=| ^A228370;

650 0 a| Tourismx| Information technology.=| ^A5523;

650 0 a| Hospitality industryx| Management.=| ^A246910;

650 0 a| Hospitality industryx| Marketing.=| ^A236694;

650 0 a| Hospitality industryx| Information technology.=| ^A232102;

655 0 a| Electronic books.=| ^A491897;

700 1 a| Tajeddini, Kayhan.=| ^A1387566;

700 1 a| Ratten, Vanessa.=| ^A1383093;

700 1 a| Merkle, Thorsten.=| ^A1387567;

710 2 a| Routledge (Firm)=| ^A374694;

776 08 i| Print version:t| Tourism, hospitality and digital transformationb| First edition.d| London ; New York : Routledge/Taylor & Francis Group, 2020z| 9780367149994w| (DLC) 2019031450;

830 0 a| Innovation and technology horizons.=| ^A1385137;

856 40 z| Full text available from Taylor & Francis eBooksu| https://go.openathens.net/redirector/ecu.edu?url=https%3A%2F%2Fwww.taylorfrancis.com%2Fbooks%2F9780429054396;

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Tourism, hospitality and digital transformation strategic management aspects / edited by Kayhan Tajeddini, Vanessa Ratten and Thorsten Merkle.

Format	Electronic
Edition	First edition.
Publication Info	London ; New York : Routledge/Taylor & Francis Group, 2020.
Description	1 online resource
Supplemental Content	Full text available from Taylor & Francis eBooks
Subjects	Tourism--Management. Tourism--Marketing. Tourism--Information technology. Hospitality industry--Management. Hospitality industry--Marketing. Hospitality industry--Information technology.

Other author/creator	Tajeddini, Kayhan.
Other author/creator	Ratten, Vanessa.
Other author/creator	Merkle, Thorsten.
Other author/creator	Routledge (Firm)
Series	Innovation and technology horizons Innovation and technology horizons. ^A1385137
Abstract	"Innovation and technological advancements can be disruptive forces especially for conventional business in the hospitality and tourism industries. The book is timely with its critical examination of such forces and how the two industries should strategize and respond to changes effectively. This book examines a wide scope of topics from environmental scanning, formulation, implementation and evaluation to the way managers make strategy choices for better organizational performance. The book illustrates how companies can re-orient their strategies and appraise the effectiveness of the business; its key competitors; and how they should set business goals through various cases, i.e. different types of hospitality and tourism business from traditional hotels to Airbnb and endeavors to provide strategic conceptual theories with real world application through such case studies"-- Provided by publisher.
Bibliography note	Includes bibliographical references and index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Source of description	Description based on print version record and CIP data provided by publisher.
Issued in other form	Print version: Tourism, hospitality and digital transformation First edition. London ; New York : Routledge/Taylor & Francis Group, 2020 9780367149994
Genre/form	Electronic books.
LCCN	2019031451
ISBN	9780429054396 (eBook)
ISBN	(Hardback)
ISBN	(Paperback)

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Tourism, hospitality and digital transformation strategic management aspects / edited by Kayhan Tajeddini, Vanessa Ratten and Thorsten Merkle.

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