Sustainable marketing and customer value / edtited by Subrata Chattopadhyay, Sundeep Singh Sondhi and Arunava Dalal.
| Other author | Chattopadhyay, Subrata (Economist) |
| Other author | Sondhi, Sundeep Singh. |
| Other author | Dalal, Arunava. |
| Format | Electronic |
| Edition | First edition. |
| Publication Info | New York, NY : Routledge, 2023. |
| Description | 1 online resource |
| Supplemental Content | Full text available from Taylor & Francis eBooks |
| Supplemental Content | Full text available from eBooks on EBSCOhost |
| Subjects |
| Series | Routledge studies in marketing |
| Abstract | "Anticipating that marketing will experience a strategic change in the new normal post COVID-19, this book sets out to capture interesting insights from researchers and practitioners through in-depth research on the myriad aspects of industrial transformation. It discusses the facets in which markets can be reached sustainably delivering value to people, planet and create prosperity. Sustainable Marketing and Customer Value establishes an overview and framework for major ideas that connect marketing, consumption and sustainability. It addresses dominant areas of research of sustainability from the marketing perspective, the origin of interest in sustainability, as well as the practice of deprioritising sustainability ideas in pursuit of short-term business goals. Research scholars and business students will find this book of primary relevance, but it is also written for marketing academics and professionals, especially those in large corporations"-- Provided by publisher. |
| Bibliography note | Includes bibliographical references and index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Source of description | Description based on print version record and CIP data provided by publisher. |
| Issued in other form | Print version: Sustainable marketing and customer value 1st Edition. New York, NY : Routledge, 2023 9781032002446 |
| Genre/form | Electronic books. |
| LCCN | 2022025299 |
| ISBN | 9781000785852 (epub) |
| ISBN | 9781003173311 (ebook) |
| ISBN | (hardback) |
| ISBN | (paperback) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | ✔ Available |