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010 a| 2022022984;

020 a| 9781032012339q| (hardback);

020 a| 9781032012346q| (paperback);

020 z| 9781003177791q| (ebook);

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245 00 a| Social media for progressive public relationsh| [electronic resource] /c| edited by Outi Niininen.;

260 a| Abingdon, Oxon ;a| New York, NY :b| Routledge,c| 2023.;

263 a| 2211;

300 a| pages cm.;

490 0 a| Routledge new directions in PR & communication research;

504 a| Includes bibliographical references and index.;

506 a| Available only to authorized users.;

520 a| "This edited book presents a comprehensive, research-led coverage of the progressive ways public relations (PR) and social media is utilised today. It offers innovative research approaches to explore PR and social media initiatives, and in so doing, provides guidance on how to direct PR communication across the complex canvas of social media where some of the communication can be highly emotional varying from overt expressions of loyalty to brandjacking. Progressive organisations are carefully engaging with their audiences in multiple social media channels with organisational goals including commercial success, sustainability or, even better, employee morale. The analytics offered by social media channels help organisations to learn about their audiences as well as design highly personalised content. This book extends our understanding of the ways PR and social media can be utilised for communication that resonates with target audiences in varying context. Through the academic research presented, readers can also learn innovative ways to investigate and improve their own PR and social media practice. The book's main themes include the power of engagement, progressive management use of social media channels, business influence, social-influencing for non-profit causes, and political impacts of targeted social media communications. Social Media for Progressive Public Relations is for scholars, researchers and students of PR and communications"--c| Provided by publisher.;

538 a| Mode of access: World Wide Web;

650 0 a| Public relationsz| United States.=| ^A14662;

650 0 a| Social mediaz| United States.=| ^A770054;

650 0 a| Target marketingz| United States.=| ^A1037363;

650 0 a| Progressivism (United States politics)=| ^A33237;

655 0 a| Electronic books.=| ^A491897;

700 1 a| Niininen, Outi.=| ^A1478641;

856 40 z| Full text available from Taylor & Francis eBooksu| https://go.openathens.net/redirector/ecu.edu?url=https%3A%2F%2Fwww.taylorfrancis.com%2Fbooks%2F9781003177791;

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Social media for progressive public relations / edited by Outi Niininen.

Other author	Niininen, Outi.
Format	Electronic
Publication Info	Abingdon, Oxon ; New York, NY : Routledge, 2023.
Description	pages cm.
Supplemental Content	Full text available from Taylor & Francis eBooks
Subjects	Public relations--United States. Social media--United States. Target marketing--United States. Progressivism (United States politics)

Series	Routledge new directions in PR & communication research
Abstract	"This edited book presents a comprehensive, research-led coverage of the progressive ways public relations (PR) and social media is utilised today. It offers innovative research approaches to explore PR and social media initiatives, and in so doing, provides guidance on how to direct PR communication across the complex canvas of social media where some of the communication can be highly emotional varying from overt expressions of loyalty to brandjacking. Progressive organisations are carefully engaging with their audiences in multiple social media channels with organisational goals including commercial success, sustainability or, even better, employee morale. The analytics offered by social media channels help organisations to learn about their audiences as well as design highly personalised content. This book extends our understanding of the ways PR and social media can be utilised for communication that resonates with target audiences in varying context. Through the academic research presented, readers can also learn innovative ways to investigate and improve their own PR and social media practice. The book's main themes include the power of engagement, progressive management use of social media channels, business influence, social-influencing for non-profit causes, and political impacts of targeted social media communications. Social Media for Progressive Public Relations is for scholars, researchers and students of PR and communications"-- Provided by publisher.
Bibliography note	Includes bibliographical references and index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	2022022984
ISBN	9781032012339 (hardback)
ISBN	9781032012346 (paperback)
ISBN	(ebook)

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Social media for progressive public relations / edited by Outi Niininen.

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