Social marketing principles and practice for delivering global change / Gerard Hastings and Christine Domegan.
| Author/creator | Hastings, Gerard |
| Other author | Domegan, Christine. |
| Format | Electronic |
| Edition | Fourth edition. |
| Publication Info | London ; New York : Routledge Taylor & Francis Group, 2023. |
| Description | xx, 351 pages : color illustrations ; 25 cm |
| Supplemental Content | Full text available from Taylor & Francis eBooks |
| Subjects |
| Abstract | "Social Marketing shows how marketing techniques can be used to social ends and tackle the immense challenges humankind faces. Social inequalities have driven popular revolts, from Black Lives Matter to Brexit; the climate is in crisis; and COVID-19 has highlighted power imbalances across the globe. In these turbulent times, this 4th edition will arm you with: Fresh content on climate breakdown, inequality and diversity, public health and poverty The critical capacity to analyse the origins, workings, and future of our economic system Contemporary case studies from around the world demonstrating how change happens Reflective questions and critical thinking tasks to aid understanding This popular introductory textbook has been fully updated to enable you to challenge the bad, champion the good and enact meaningful change. If you already have marketing know-how then it will help you apply this in a health, social and ecological context. If you come from a social science, public health, or ecological background, and have little knowledge of marketing, it will introduce you to its key principles and give you the chance to apply these ideas in familiar settings"-- Provided by publisher. |
| Bibliography note | Includes bibliographical references and index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2022043902 |
| ISBN | 9781032059662 (hardback) |
| ISBN | 9781032059679 (paperback) |
| ISBN | (ebook) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |