Social communication in advertising / William Leiss, Stephen Kline, Sut Jhally, Jacqueline Botterill, Kyle Asquith.

Author/creator Leiss, William, 1939-
Other author Kline, Stephen.
Other author Jhally, Sut.
Format Electronic
EditionFourth Edition.
Publication InfoNew York : Routledge, 2018.
Descriptionpages cm
Supplemental ContentFull text available from Taylor & Francis eBooks
Subjects
Advertising--Social aspects.

Contents Fourth edition revised by Kyle Asquith.
Contents Introduction -- The development of modern advertising -- From traditional to industrial society -- Advertising in the transition from industrial to consumer society -- Advertising and the development of twentieth-century communications media -- The development of agencies in the bonding of advertising and media -- The structure of advertisements -- Goods as communicators and satisfiers -- Advertising at the end of the twentieth century -- Ushering in the era of demassification -- Late-modern consumer society -- The mediated marketplace -- Mobilizing the culturati in the fifth frame -- Advertising in the twenty-first-century digital age -- Internet, social, and mobile mediated marketplace -- Twenty-first-century promotional and consumer culture -- Issues in social policy -- References -- Index.
General noteRevised edition of Social communication in advertising, 2005.
Bibliography noteIncludes bibliographical references and index.
Access restrictionAvailable only to authorized users.
Technical detailsMode of access: World Wide Web
Genre/formElectronic books.
LCCN 2017060141
ISBN9781138094550 (hardback)
ISBN9781138094567 (pbk.)
ISBNebook

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Electronic Resources Access Content Online ✔ Available