Rhetorical theory and praxis in the business communication classroom / edited by Kristen M. Getchell and Paula Lentz.

Other author Getchell, Kristen M.
Other author Lentz, Paula.
Format Electronic
Publication InfoNew York ; London : Routledge, Taylor & Francis Group, 2019.
Descriptionxix, 212 pages : illustrations ; 24 cm
Supplemental ContentFull text available from Taylor & Francis eBooks
Subjects
Business communication--Study and teaching.
Rhetoric--Study and teaching.

Contents From copper plate books to Gmail templates: a critical and historical approach to business communication genres / Marcy Leasum Orwig -- Inventio through praxis: connecting competencies with the canon / Jacob D. Rawlins -- Rhetorical grammar in the business communication classroom: cultural capital vs. privileged rhetoric / Paula Lentz -- Examining the role of the writer's self in business communication pedagogy / Holly Lawrence -- Invention in business communication and community-based projects / Danica L. Schieber -- The occasion to post: connecting Kairos to entrepreneurship in an MBA business writing blog assignment / Kristen Getchell -- It's complicated: the white paper as exemplar within complexes of rhetorical delivery / Matthew R. Sharp -- Expressing accountability and organizational ethos: business dress as visual rhetoric / Valerie Creelman -- Theorizing the role of big data visualization: moving visuals from delivery to invention / Dale Cyphert.
Abstract "Rhetorical Theory and Praxis in the Business Communication Classroom responds to a significant need in the emerging field of business communication as the first collection of its type to establish a connection between rhetorical theory and practice in the business communication classroom. The volume includes topics such as rhetorical grammar, genre awareness in business communication theory, the role of big data in message strategy, social media and memory, and the connection between rhetorical theory and entrepreneurship. These essays provide the business communication scholar, practitioner, and program administrator insight into the rhetorical considerations of the business communication landscape"-- Provided by publisher.
Bibliography noteIncludes bibliographical references and index.
Access restrictionAvailable only to authorized users.
Technical detailsMode of access: World Wide Web
Genre/formElectronic books.
LCCN 2018019314
ISBN9780815354413 (hardback)
ISBN9780815354420 (pbk.)
ISBNebook

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