Religion and consumer behaviour influence of religiosity and culture on consumption / edited by Gaurav Gupta, Mandakini Paruthi, and Shivinder Nijjer.
| Author/creator | Gupta, Gaurav |
| Other author | Paruthi, Mandakini. |
| Other author | Nijjer, Shivinder. |
| Format | Electronic |
| Publication Info | London ; New York : Routledge, Taylor & Francis Group, 2023. |
| Description | 1 online resource |
| Supplemental Content | Full text available from Taylor & Francis eBooks |
| Supplemental Content | Full text available from eBooks on EBSCOhost |
| Subjects |
| Series | Routledge studies in marketing |
| Abstract | "Religion is an important part of individual lives, playing a major role in our decision making and puchasing. Understanding the influence of religion on consumer behaviour is therefore an essential practice for business. The COVID-19 pandemic has especially enhanced the influence of consumers' religiosity on their consumption decisions. This book concentrates on understanding the relationship of religiosity with various aspects of consumption and consumer behaviour to improve policy and build on an under represented topic. In this edited collection, expert contributors, academicians and researchers discuss the influence of religion on consumer behaviour in depth including the "dark side" of religion on consumers' consumption behaviour and religious cults. The chapters also explore the ethical issues surrounding consumption and the role of religion on branding and sustainable practices. With a broad perspective, the book draws on examples of practices from Christianity, Islam, Hinduism and Buddhism . This book will be a particularly valuable resource for scholars and upper level students of marketing, consumer behaviour and consumer psychology. The interdisciplinary perspectives will also appeal to those studying sociology and globalization"-- Provided by publisher. |
| Bibliography note | Includes bibliographical references and index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Source of description | Description based on print version record and CIP data provided by publisher. |
| Issued in other form | Print version: Gupta, Gaurav Religion and consumer behaviour London ; New York : Routledge, Taylor & Francis Group, 2023 9781032265001 |
| Genre/form | Electronic books. |
| LCCN | 2022043645 |
| ISBN | 9781000845693 (epub) |
| ISBN | 9781003288558 (ebk) |
| ISBN | (hbk) |
| ISBN | (pbk) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | ✔ Available |