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020 a| 9781315641577 (master eb);

020 a| 9781317280415 (epub);

020 a| 9781317280422 (pdf);

020 a| 9781317280408 (mobi);

020 z| 9781138182691 (hb : alk. paper);

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245 00 a| Quantitative research methods in consumer psychologyh| [electronic resource] :b| contemporary and data-driven approaches /c| edited by Paul M. W. Hackett.;

260 a| New York :b| Routledge, Taylor & Francis Group,c| 2019.;

300 a| 1 online resource.;

504 a| Includes bibliographical references and index.;

505 0 a| Preface / Paul M. W. Hackett -- Quantitative research : its place in consumer psychology / Cathrine Jansson-Boyd -- Using contemporary quantitative techniques / Or Shkoler -- Measurement theory and psychological scaling / Daniel P. Hinton and Tracey Platt -- Identify, interpret, monitor and respond to quantitative consumer data on social media / Amy Jauman -- Alternative research methods: introducing market sensing : a qualitative and interpretive perspective on research / David Longbottom and Alison Lawson -- Big data : data visualization and quantitative research apps / Vaidas Lukosius and Michael R. Hyman -- Exploring ways of extracting insights from big data / Peter Steidl -- Contemporary approaches to modeling the consumer / Debbie Isobel Keeling -- Connectionist modelling of consumer choice / Max Greene, Peter Morgan, and Gordon Foxall -- Uniting theory and empirical research : market research and marketing sensing / Melvin Prince, Constantinos-Vasilios Priporas, Gillie Gabay, and Howard Moskowitz -- Ethical issues in conducting psychological research / David B. Resnik -- A user-friendly practical guide to preparing data for analysis / Kerry Rees -- Integrating and writing up data driven quantitative research : from design to result presentation / Paul M. W. Hackett, Lydia Lu and Paul M. Capobianco -- Index.;

506 a| Available only to authorized users.;

538 a| Mode of access: World Wide Web;

588 a| Description based on print version record and CIP data provided by publisher.;

650 0 a| Consumersx| Psychology.=| ^A1012524;

650 0 a| Quantitative research.=| ^A1012268;

655 0 a| Electronic books.=| ^A491897;

700 1 a| Hackett, Paul,d| 1960-=| ^A1247483;

776 08 i| Print version:t| Quantitative research methods in consumer psychologyd| New York : Routledge, Taylor & Francis Group, 2019z| 9781138182691w| (DLC) 2018030734;

856 40 z| Full text available from Taylor & Francis eBooksu| https://go.openathens.net/redirector/ecu.edu?url=https%3A%2F%2Fwww.taylorfrancis.com%2Fbooks%2F9781315641577;

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Quantitative research methods in consumer psychology contemporary and data-driven approaches / edited by Paul M. W. Hackett.

Other author	Hackett, Paul, 1960-
Format	Electronic
Publication Info	New York : Routledge, Taylor & Francis Group, 2019.
Description	1 online resource.
Supplemental Content	Full text available from Taylor & Francis eBooks
Subjects	Consumers--Psychology. Quantitative research.

Contents	Preface / Paul M. W. Hackett -- Quantitative research : its place in consumer psychology / Cathrine Jansson-Boyd -- Using contemporary quantitative techniques / Or Shkoler -- Measurement theory and psychological scaling / Daniel P. Hinton and Tracey Platt -- Identify, interpret, monitor and respond to quantitative consumer data on social media / Amy Jauman -- Alternative research methods: introducing market sensing : a qualitative and interpretive perspective on research / David Longbottom and Alison Lawson -- Big data : data visualization and quantitative research apps / Vaidas Lukosius and Michael R. Hyman -- Exploring ways of extracting insights from big data / Peter Steidl -- Contemporary approaches to modeling the consumer / Debbie Isobel Keeling -- Connectionist modelling of consumer choice / Max Greene, Peter Morgan, and Gordon Foxall -- Uniting theory and empirical research : market research and marketing sensing / Melvin Prince, Constantinos-Vasilios Priporas, Gillie Gabay, and Howard Moskowitz -- Ethical issues in conducting psychological research / David B. Resnik -- A user-friendly practical guide to preparing data for analysis / Kerry Rees -- Integrating and writing up data driven quantitative research : from design to result presentation / Paul M. W. Hackett, Lydia Lu and Paul M. Capobianco -- Index.
Bibliography note	Includes bibliographical references and index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Source of description	Description based on print version record and CIP data provided by publisher.
Issued in other form	Print version: Quantitative research methods in consumer psychology New York : Routledge, Taylor & Francis Group, 2019 9781138182691
Genre/form	Electronic books.
LCCN	2018031723
ISBN	9781315641577 (master eb)
ISBN	9781317280415 (epub)
ISBN	9781317280422 (pdf)
ISBN	9781317280408 (mobi)

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Quantitative research methods in consumer psychology contemporary and data-driven approaches / edited by Paul M. W. Hackett.

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