Tools

LEADER 03435nam a22005058i 4500

001 ssj0002476652;

003 WaSeSS;

005 20251212090320.0;

006 m d ;

007 cr n ;

008 200518s2021 nyu sb 001 0 eng d;

010 a| 2020022683;

020 a| 9780367278908q| (hardback);

020 a| 9780367278915q| (paperback);

020 z| 9780429298578q| (ebook);

035 a| (WaSeSS)ssj0002476652;

040 a| DLCb| engc| DLCd| WaSeSS;

042 a| pcc;

049 a| EREEa| NEHH;

050 00 a| HD59b| .T474 2021;

082 00 a| 659.22| 23;

245 04 a| The public relations handbookh| [electronic resource] /c| edited by Alison Theaker.;

250 a| Sixth Edition.;

260 a| London ;a| New York :b| Routledge,c| 2021.;

263 a| 2012;

300 a| pages cm.;

490 0 a| Media practice;

500 a| Some previous editions were authored by Alison Theaker.;

500 a| Revised edition of The public relations handbook, 2016.;

504 a| Includes bibliographical references and index.;

506 a| Available only to authorized users.;

520 a| "The Public Relations Handbook, 6th edition provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations industry. Split into four parts exploring key conceptual themes in public relations, the book offers an overview of topics including strategic public relations, politics and the media; media relations in the social media age; strategic communication management; public relations engagement in the not-for-profit sector; activism and public relations; and the effects of globalisation and technology on the field. Featuring wide-ranging contributions from key figures in the PR profession, this new edition presents fresh views on corporate social responsibility, public relations and politics, corporate communication, globalisation, not-for-profit, financial and public sector public relations. The book also includes a discussion of key critical themes in public relations research and exploratory case studies of PR strategies in a variety of institutions, including Extinction Rebellion, Queen Margaret University, Mettis Aerospace, and Battersea Cats' and Dogs' Home. Containing student-friendly features including clear chapter aims, analytical discussion questions, and key further reading throughout the text, The Public Relations Handbook is an ideal resource for students of public relations, corporate and strategic communications, and media studies"--c| Provided by publisher.;

538 a| Mode of access: World Wide Web;

650 0 a| Corporationsx| Public relations.=| ^A17229;

655 0 a| Electronic books.=| ^A491897;

700 1 a| Theaker, Alison.=| ^A871122;

856 40 z| Full text available from Taylor & Francis eBooksu| https://go.openathens.net/redirector/ecu.edu?url=https%3A%2F%2Fwww.taylorfrancis.com%2Fbooks%2F9780429298578;

949 a| CLICK ON WEB ADDRESSw| ASISh| JOYNER188;

949 a| CLICK ON WEB ADDRESSw| ASISh| HSL77;

949 a| CLICK ON WEB ADDRESSw| ASISh| JMUSIC60;

596 a| 1 3 4;

998 a| 6682414;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 6682414-1001l| JNETm| JOYNERr| Ys| Yt| JNESSBKu| 12/19/2025x| EBOOKz| JERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 6682414-2001l| HSLELECm| HSLr| Ys| Yt| HEBKu| 12/19/2025x| EBOOKz| HERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 6682414-3001l| MNETm| JMUSICr| Ys| Yt| MNESSBKu| 12/19/2025x| EBOOKz| JERESOURCE;

The public relations handbook / edited by Alison Theaker.

Other author	Theaker, Alison.
Format	Electronic
Edition	Sixth Edition.
Publication Info	London ; New York : Routledge, 2021.
Description	pages cm.
Supplemental Content	Full text available from Taylor & Francis eBooks
Subjects	Corporations--Public relations.

Series	Media practice
Abstract	"The Public Relations Handbook, 6th edition provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations industry. Split into four parts exploring key conceptual themes in public relations, the book offers an overview of topics including strategic public relations, politics and the media; media relations in the social media age; strategic communication management; public relations engagement in the not-for-profit sector; activism and public relations; and the effects of globalisation and technology on the field. Featuring wide-ranging contributions from key figures in the PR profession, this new edition presents fresh views on corporate social responsibility, public relations and politics, corporate communication, globalisation, not-for-profit, financial and public sector public relations. The book also includes a discussion of key critical themes in public relations research and exploratory case studies of PR strategies in a variety of institutions, including Extinction Rebellion, Queen Margaret University, Mettis Aerospace, and Battersea Cats' and Dogs' Home. Containing student-friendly features including clear chapter aims, analytical discussion questions, and key further reading throughout the text, The Public Relations Handbook is an ideal resource for students of public relations, corporate and strategic communications, and media studies"-- Provided by publisher.
General note	Some previous editions were authored by Alison Theaker.
General note	Revised edition of The public relations handbook, 2016.
Bibliography note	Includes bibliographical references and index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	2020022683
ISBN	9780367278908 (hardback)
ISBN	9780367278915 (paperback)
ISBN	(ebook)

Availability

Library	Location	Call Number	Status	Item Actions
	Electronic Resources	Access Content Online	✔ Available

The public relations handbook / edited by Alison Theaker.

Click here for more information about this title

Availability