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010 a| 2022019558;

020 a| 9781138332119q| (hardback);

020 a| 9781138332126q| (paperback);

020 z| 9780429446856q| (ebook);

035 a| (WaSeSS)ssj0002712388;

040 a| DLCb| engc| DLCd| WaSeSS;

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050 00 a| HM1221b| .P78 2023;

082 00 a| 659.22| 23/eng/20220421;

245 00 a| Public relations casesh| [electronic resource] :b| international perspectives /c| edited by Danny Moss and Barbara DeSanto.;

250 a| Third edition.;

260 a| Abingdon, Oxon ;a| New York, NY :b| Routledge,c| 2023.;

263 a| 2210;

300 a| pages cm;

504 a| Includes bibliographical references and index.;

506 a| Available only to authorized users.;

520 a| "This unique collection of contemporary international public relations (PR) case studies gives the reader in-depth insight into effective public relations practice in a range of organizational contexts. The global cases demonstrate the breadth and sophistication of the public relations function, both in public and private sector organizations. This fully updated third edition of Public Relations Cases offers fresh perspectives on the changing face of contemporary public relations and the development of PR and communication strategies. Addressing the gap in PR literature, it examines political systems, climate, media ownership and structures, as well as the social values and economic conditions which shape the role and work of PR practitioners. The book follows a four-part analytical model CDAO (Context, Decisions, Actions, and Outcomes) to successfully identify the key points of comparison between cases to uncover how and why particular events occur and, critically, identifies what key factors and actions we can learn from in future decision-making. Featuring updated cases from across industries and around the world, including South East Asia, Latin America, the UK and the US, this book is an invaluable resource for researchers, postgraduate and executive education students studying public relations, corporate communication and public affairs"--c| Provided by publisher.;

538 a| Mode of access: World Wide Web;

650 0 a| Public relationsv| Cross-cultural studies.=| ^A964453;

650 0 a| Corporationsx| Public relationsv| Case studies.=| ^A17229;

650 0 a| International business enterprisesv| Case studies.=| ^A467115;

655 0 a| Electronic books.=| ^A491897;

700 1 a| Moss, Danny,d| 1954-=| ^A505118;

700 1 a| DeSanto, Barbara,d| 1950-=| ^A689912;

856 40 z| Full text available from Taylor & Francis eBooksu| https://go.openathens.net/redirector/ecu.edu?url=https%3A%2F%2Fwww.taylorfrancis.com%2Fbooks%2F9780429446856;

949 a| CLICK ON WEB ADDRESSw| ASISh| JOYNER188;

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999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 6682411-2001l| HSLELECm| HSLr| Ys| Yt| HEBKu| 12/19/2025x| EBOOKz| HERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 6682411-3001l| MNETm| JMUSICr| Ys| Yt| MNESSBKu| 12/19/2025x| EBOOKz| JERESOURCE;

Public relations cases international perspectives / edited by Danny Moss and Barbara DeSanto.

Other author	Moss, Danny, 1954-
Other author	DeSanto, Barbara, 1950-
Format	Electronic
Edition	Third edition.
Publication Info	Abingdon, Oxon ; New York, NY : Routledge, 2023.
Description	pages cm
Supplemental Content	Full text available from Taylor & Francis eBooks
Subjects	Public relations--Cross-cultural studies. Corporations--Public relations. --Case studies. International business enterprises--Case studies.

Abstract	"This unique collection of contemporary international public relations (PR) case studies gives the reader in-depth insight into effective public relations practice in a range of organizational contexts. The global cases demonstrate the breadth and sophistication of the public relations function, both in public and private sector organizations. This fully updated third edition of Public Relations Cases offers fresh perspectives on the changing face of contemporary public relations and the development of PR and communication strategies. Addressing the gap in PR literature, it examines political systems, climate, media ownership and structures, as well as the social values and economic conditions which shape the role and work of PR practitioners. The book follows a four-part analytical model CDAO (Context, Decisions, Actions, and Outcomes) to successfully identify the key points of comparison between cases to uncover how and why particular events occur and, critically, identifies what key factors and actions we can learn from in future decision-making. Featuring updated cases from across industries and around the world, including South East Asia, Latin America, the UK and the US, this book is an invaluable resource for researchers, postgraduate and executive education students studying public relations, corporate communication and public affairs"-- Provided by publisher.
Bibliography note	Includes bibliographical references and index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	2022019558
ISBN	9781138332119 (hardback)
ISBN	9781138332126 (paperback)
ISBN	(ebook)

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