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010 a| 2017059596;

020 a| 9781138567481 (hardback);

020 a| 9780815359951 (pbk.);

020 z| 9780203705810 (ebook);

035 a| (WaSeSS)ssj0002008353;

040 a| DLCb| engc| DLCd| WaSeSS;

042 a| pcc;

049 a| EREEa| NEHH;

050 00 a| HF5438.5b| .M85 2018;

082 00 a| 658.8/22| 23;

100 1 a| Mullin, Roddy.=| ^A884130;

240 10 a| Sales promotion=| ^A884130;

245 10 a| Promotional marketingh| [electronic resource] /c| Roddy Mullin.;

250 a| Second edition.;

260 a| Abingdon, Oxon ;a| New York, NY :b| Routledge,c| 2018.;

263 a| 1806;

300 a| pages cm;

500 a| Edition numbering starts over again with the title change; the earlier edition is called sixth edition but is the first under the new title.;

504 a| Includes bibliographical references and index.;

506 a| Available only to authorized users.;

538 a| Mode of access: World Wide Web;

650 0 a| Sales promotion.=| ^A31523;

650 0 a| Marketing.=| ^A16179;

655 0 a| Electronic books.=| ^A491897;

856 40 z| Full text available from Taylor & Francis eBooksu| https://go.openathens.net/redirector/ecu.edu?url=https%3A%2F%2Fwww.taylorfrancis.com%2Fbooks%2F9780203705810;

949 a| CLICK ON WEB ADDRESSw| ASISh| JOYNER188;

949 a| CLICK ON WEB ADDRESSw| ASISh| HSL77;

949 a| CLICK ON WEB ADDRESSw| ASISh| JMUSIC60;

596 a| 1 3 4;

998 a| 6681917;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 6681917-1001l| JNETm| JOYNERr| Ys| Yt| JNESSBKu| 12/19/2025x| EBOOKz| JERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 6681917-2001l| HSLELECm| HSLr| Ys| Yt| HEBKu| 12/19/2025x| EBOOKz| HERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 6681917-3001l| MNETm| JMUSICr| Ys| Yt| MNESSBKu| 12/19/2025x| EBOOKz| JERESOURCE;

Promotional marketing / Roddy Mullin.

Author/creator	Mullin, Roddy
Format	Electronic
Edition	Second edition.
Publication Info	Abingdon, Oxon ; New York, NY : Routledge, 2018.
Description	pages cm
Supplemental Content	Full text available from Taylor & Francis eBooks
Subjects	Sales promotion. Marketing.

Uniform title	Sales promotion
General note	Edition numbering starts over again with the title change; the earlier edition is called sixth edition but is the first under the new title.
Bibliography note	Includes bibliographical references and index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	2017059596
ISBN	9781138567481 (hardback)
ISBN	9780815359951 (pbk.)

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	Electronic Resources	Access Content Online	✔ Available

Promotional marketing / Roddy Mullin.

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