Tools

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010 a| 2020055453;

020 a| 9781032011929q| (hardback);

020 a| 9781032011981q| (paperback);

020 z| 9781003177654q| (ebook);

035 a| (WaSeSS)ssj0002475991;

042 a| pcc;

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049 a| EREEa| NEHH;

050 00 a| JK849b| .P73 2022;

082 00 a| 352.7/4809732| 23;

245 04 a| The practice of government public relationsh| [electronic resource] /c| Edited by Mordecai Lee, Grant Neeley and Kendra Stewart.;

250 a| Second edition.;

260 a| New York, NY :b| Routledge, Taylor & Francis Group,c| 2022.;

300 a| xxiii, 314 pages :b| illustrations ;c| 24 cm.;

490 0 a| ASPA series in public administration;

504 a| Includes bibliographical references and index.;

506 a| Available only to authorized users.;

520 a| "Along with such traditional management tools as budgeting, HR, planning and leadership, The Practice of Government Public Relations, Second Edition demonstrates that the 21st century government administrator needs new tools to address the changing context of government communication. It provides public managers with an understanding of the uses of public relations as tools to advance the goals of public agencies, including media relations, contributing to an informed public, public branding, listening to the citizenry, and crisis management. While no manager can be an expert in all aspects of public administration, this book will help managers know what external communications tools are available to them for advancing the mission and results of their agencies. The authors argue that government public relations activities can serve three broad purposes: mandatory activities, which support governance; optional activities, which offer a pragmatic means of improving policy outcomes, inputs, and impacts; and dangerous but powerful activities, which may serve political interests. The book focuses on practitioners throughout the public sector, including the US federal government, state and local governments, and public administrators outside of the US. Several new chapters address the use of digital communications as social media and the resultant rapid diffusion of information has transformed the responsibility, accessibility, and vulnerability of government communications. In addition, two new chapters examine the topic of branding, its growing influence in the public sector, and how it can be used to connect with citizens and increase public engagement. The Practice of Government Public Relations, Second Edition is designed to help government managers are various levels of administration looking to specialize in public relations, those assigned to communications offices, and program managers seeking innovative and cost-effective ways to implement their programmatic missions. It will also be of interest to students of publication administration who will become the government workers of the future"--c| Provided by publisher.;

538 a| Mode of access: World Wide Web;

650 0 a| Government publicityz| United States.=| ^A37504;

650 0 a| Communication in public administrationz| United States.=| ^A142259;

650 0 a| Public relations and politicsz| United States.=| ^A37505;

650 0 a| Government publicity.=| ^A164151;

650 0 a| Communication in public administration.=| ^A142259;

650 0 a| Public relations and politics.=| ^A37505;

655 0 a| Electronic books.=| ^A491897;

700 1 a| Lee, Mordecai,d| 1948-=| ^A594603;

700 1 a| Neeley, Grant.=| ^A1082124;

700 1 a| Stewart, Kendra B.=| ^A1082125;

856 40 z| Full text available from Taylor & Francis eBooksu| https://go.openathens.net/redirector/ecu.edu?url=https%3A%2F%2Fwww.taylorfrancis.com%2Fbooks%2F9781003177654;

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999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 6681324-2001l| HSLELECm| HSLr| Ys| Yt| HEBKu| 12/19/2025x| EBOOKz| HERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 6681324-3001l| MNETm| JMUSICr| Ys| Yt| MNESSBKu| 12/19/2025x| EBOOKz| JERESOURCE;

The practice of government public relations / Edited by Mordecai Lee, Grant Neeley and Kendra Stewart.

Other author	Lee, Mordecai, 1948-
Other author	Neeley, Grant.
Other author	Stewart, Kendra B.
Format	Electronic
Edition	Second edition.
Publication Info	New York, NY : Routledge, Taylor & Francis Group, 2022.
Description	xxiii, 314 pages : illustrations ; 24 cm.
Supplemental Content	Full text available from Taylor & Francis eBooks
Subjects	Government publicity--United States. Communication in public administration--United States. Public relations and politics--United States. Government publicity. Communication in public administration. Public relations and politics.

Series	ASPA series in public administration
Abstract	"Along with such traditional management tools as budgeting, HR, planning and leadership, The Practice of Government Public Relations, Second Edition demonstrates that the 21st century government administrator needs new tools to address the changing context of government communication. It provides public managers with an understanding of the uses of public relations as tools to advance the goals of public agencies, including media relations, contributing to an informed public, public branding, listening to the citizenry, and crisis management. While no manager can be an expert in all aspects of public administration, this book will help managers know what external communications tools are available to them for advancing the mission and results of their agencies. The authors argue that government public relations activities can serve three broad purposes: mandatory activities, which support governance; optional activities, which offer a pragmatic means of improving policy outcomes, inputs, and impacts; and dangerous but powerful activities, which may serve political interests. The book focuses on practitioners throughout the public sector, including the US federal government, state and local governments, and public administrators outside of the US. Several new chapters address the use of digital communications as social media and the resultant rapid diffusion of information has transformed the responsibility, accessibility, and vulnerability of government communications. In addition, two new chapters examine the topic of branding, its growing influence in the public sector, and how it can be used to connect with citizens and increase public engagement. The Practice of Government Public Relations, Second Edition is designed to help government managers are various levels of administration looking to specialize in public relations, those assigned to communications offices, and program managers seeking innovative and cost-effective ways to implement their programmatic missions. It will also be of interest to students of publication administration who will become the government workers of the future"-- Provided by publisher.
Bibliography note	Includes bibliographical references and index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	2020055453
ISBN	9781032011929 (hardback)
ISBN	9781032011981 (paperback)
ISBN	(ebook)

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The practice of government public relations / Edited by Mordecai Lee, Grant Neeley and Kendra Stewart.

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