Popular culture and social change the hidden work of public relations / Kate Fitch and Judy Motion.
| Author/creator | Fitch, Kate |
| Other author | Motion, Judy. |
| Format | Electronic |
| Publication Info | New York : Routledge, 2020. |
| Description | pages cm. |
| Supplemental Content | Full text available from Taylor & Francis eBooks |
| Subjects |
| Series | Routledge new directions in PR & comm research |
| Abstract | "Expressed through entertainment, media, fashion, and technology, popular culture refers to the mass consumption of contemporary ideas and values in our everyday lives. For public relations, it is both a strategic resource for persuasion, and the product of promotional efforts. Blurred distinctions between popular and promotional culture open up invisible opportunities for public relations to commodify and popularize our social, everyday practices while simultaneously normalizing celebrity and entertainment cultures"-- Provided by publisher. |
| Bibliography note | Includes bibliographical references and index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2020018941 |
| ISBN | 9781138702806 (hardback) |
| ISBN | (ebook) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |