Paradox in public relations a contrarian critique of theory and practice / Kevin L. Stoker.
| Author/creator | Stoker, Kevin |
| Format | Electronic |
| Edition | First Edition. |
| Publication Info | New York : Routledge, 2020. |
| Description | pages cm. |
| Supplemental Content | Full text available from Taylor & Francis eBooks |
| Subjects |
| Series | Routledge new directions in PR & communication research |
| Abstract | "Paradox in Public Relations: A Contrarian Critique of Theory and Practice is a thought-provoking exploration of public relations, aiming to promote changes in meaning and perception by creating new meta-realities for public relations. The term "Public Relations" was embraced by early practitioners primarily because it sounded more professional than the often-pejorative alternatives. This book argues for a reframing of some of the popular realities associated with modern-day public relations, using psychological and organizational change theory to critique the paradoxes of public relations theory and practice. By examining public relations through the lens of paradox, we can begin to identify the logical fallacies that have inhibited intellectual and practical progress and innovation public relations practice and theory. It explores the paradoxical nature of key concepts including public interest, relationship management, accountability, stewardship, authority, loyalty, and ethics providing new conceptualizations for understanding the field. This book will be of interest to media, communication, public relations and advertising faculty and graduate students, particularly those interested in public relations theory and ethics. Scholars from other disciplines can also use this exploration of paradox in PR as a learning tool for identifying logical fallacies and inconsistencies"-- Provided by publisher. |
| Bibliography note | Includes bibliographical references and index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2019056585 |
| ISBN | 9781138671942 (hardback) |
| ISBN | (ebook) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |