Paradox in public relations a contrarian critique of theory and practice / Kevin L. Stoker.

Author/creator Stoker, Kevin
Format Electronic
EditionFirst Edition.
Publication InfoNew York : Routledge, 2020.
Descriptionpages cm.
Supplemental ContentFull text available from Taylor & Francis eBooks
Subjects

SeriesRoutledge new directions in PR & communication research
Abstract "Paradox in Public Relations: A Contrarian Critique of Theory and Practice is a thought-provoking exploration of public relations, aiming to promote changes in meaning and perception by creating new meta-realities for public relations. The term "Public Relations" was embraced by early practitioners primarily because it sounded more professional than the often-pejorative alternatives. This book argues for a reframing of some of the popular realities associated with modern-day public relations, using psychological and organizational change theory to critique the paradoxes of public relations theory and practice. By examining public relations through the lens of paradox, we can begin to identify the logical fallacies that have inhibited intellectual and practical progress and innovation public relations practice and theory. It explores the paradoxical nature of key concepts including public interest, relationship management, accountability, stewardship, authority, loyalty, and ethics providing new conceptualizations for understanding the field. This book will be of interest to media, communication, public relations and advertising faculty and graduate students, particularly those interested in public relations theory and ethics. Scholars from other disciplines can also use this exploration of paradox in PR as a learning tool for identifying logical fallacies and inconsistencies"-- Provided by publisher.
Bibliography noteIncludes bibliographical references and index.
Access restrictionAvailable only to authorized users.
Technical detailsMode of access: World Wide Web
Genre/formElectronic books.
LCCN 2019056585
ISBN9781138671942 (hardback)
ISBN(ebook)

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