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010 a| 2021050023;

020 a| 9780367569884q| (hardback);

020 a| 9780367569891q| (paperback);

020 z| 9781003100249q| (ebook);

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100 1 a| Dinnie, Keith.=| ^A1036696;

245 10 a| Nation brandingh| [electronic resource] :b| concepts, issues, practice /c| Keith Dinnie.;

250 a| 3rd Edition.;

260 a| New York, NY :b| Routledge,c| 2022.;

263 a| 2204;

300 a| pages cm;

500 a| Revised edition of the author's Nation branding, 2016.;

504 a| Includes bibliographical references and index.;

506 a| Available only to authorized users.;

520 a| "Nation Branding: Concepts, Issues, Practice provides a theoretical framework, alongside insightful examples from the practice of Nation Branding, in which the principles of brand strategy and management are applied to countries globally. This new edition has been comprehensively updated and its influential original framework modified to reflect the very latest changes the field. It remains an accessible blend of theory and practice rich with international examples and contributions. Updates to this edition: New Academic Perspectives and Practitioner Insights in each chapter. Updated and new cases from a broad range of nations and cultures. Fresh coverage of online branding and social media. New material covering the critical and ethical issues of nation branding, including the limitations. Updated references and sources. Updated online resources, including PowerPoint slides, a test bank, and a glossary. This is an essential introduction to Nation Branding for students of Marketing, Brand Management, Communications, Public and International Relations, as well as policy makers looking for a rigorous yet applied approach"--c| Provided by publisher.;

538 a| Mode of access: World Wide Web;

650 0 a| Nation-state.=| ^A69454;

650 0 a| Place marketing.=| ^A522903;

650 0 a| Branding (Marketing)=| ^A755863;

650 0 a| International relations.=| ^A15807;

655 0 a| Electronic books.=| ^A491897;

856 40 z| Full text available from Taylor & Francis eBooksu| https://go.openathens.net/redirector/ecu.edu?url=https%3A%2F%2Fwww.taylorfrancis.com%2Fbooks%2F9781003100249;

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Nation branding concepts, issues, practice / Keith Dinnie.

Author/creator	Dinnie, Keith
Format	Electronic
Edition	3rd Edition.
Publication Info	New York, NY : Routledge, 2022.
Description	pages cm
Supplemental Content	Full text available from Taylor & Francis eBooks
Subjects	Nation-state. Place marketing. Branding (Marketing) International relations.

Abstract	"Nation Branding: Concepts, Issues, Practice provides a theoretical framework, alongside insightful examples from the practice of Nation Branding, in which the principles of brand strategy and management are applied to countries globally. This new edition has been comprehensively updated and its influential original framework modified to reflect the very latest changes the field. It remains an accessible blend of theory and practice rich with international examples and contributions. Updates to this edition: New Academic Perspectives and Practitioner Insights in each chapter. Updated and new cases from a broad range of nations and cultures. Fresh coverage of online branding and social media. New material covering the critical and ethical issues of nation branding, including the limitations. Updated references and sources. Updated online resources, including PowerPoint slides, a test bank, and a glossary. This is an essential introduction to Nation Branding for students of Marketing, Brand Management, Communications, Public and International Relations, as well as policy makers looking for a rigorous yet applied approach"-- Provided by publisher.
General note	Revised edition of the author's Nation branding, 2016.
Bibliography note	Includes bibliographical references and index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	2021050023
ISBN	9780367569884 (hardback)
ISBN	9780367569891 (paperback)
ISBN	(ebook)

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Nation branding concepts, issues, practice / Keith Dinnie.

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