Marketing strategy for the creative and cultural industries / Bonita M. Kolb.
| Author/creator | Kolb, Bonita M. |
| Format | Electronic |
| Edition | 2nd edition. |
| Publication Info | Abingdon, Oxon ; New York, NY : Routledge, 2021. |
| Description | pages cm. |
| Supplemental Content | Full text available from Taylor & Francis eBooks |
| Subjects |
| Series | Mastering management in the creative and cultural industries |
| Abstract | "Developing and executing marketing strategies is a vital aspect of any business and few books currently cover this with relation to creative industries. This textbook provides students and managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries The author, an experienced cultural marketing educator, provides sector-contextual understanding to illuminate the field by: taking a strategic approach to developing marketing plans bringing together strategic planning, market research, goal setting, and marketing theory and practice explaining how content marketing on social media encourages a relationship with consumers so that they co-promote the creative product With a range of learning exercises and real-life examples throughout, this text shows students how to create successful marketing plans for their creative businesses. This refreshed edition is a valuable resource for students and tutors of creative, cultural and arts marketing worldwide"-- Provided by publisher. |
| Bibliography note | Includes bibliographical references and index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2020016779 |
| ISBN | 9780367419769 (hbk) |
| ISBN | 9780367419776 (pbk) |
| ISBN | (ebk) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |