International case studies in tourism marketing / Edited by G©ơrhan Akta¿¿ and Metin Kozak.
| Other author | Akta¿¿, G©ơrhan. |
| Other author | Kozak, Metin, 1968- |
| Format | Electronic |
| Publication Info | Abingdon, Oxon ; New York, NY : Routledge, Taylor & Francis Group 2022. |
| Description | 1 online resource |
| Supplemental Content | Full text available from Taylor & Francis eBooks |
| Subjects |
| Series | International cases studies in tourism |
| Abstract | "This international case study book provides 28 expertly curated case studies on the topic of tourism marketing, each with detailed implementation instructions for the instructor in order to maximise student participation and learning. With reflective questions throughout to aid both in-class discussion and self-study, this book is an ideal study resource for use in higher and vocational education and its unique, teaching-led approach positions it as a vital study tool for instructors and students alike"-- Provided by publisher. |
| Bibliography note | Includes bibliographical references and index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Source of description | Description based on print version record. |
| Issued in other form | Print version: International case studies in tourism marketing Abingdon, Oxon ; New York, NY : Routledge, 2022 9781032023151 |
| Genre/form | Electronic books. |
| LCCN | 2021061004 |
| ISBN | 9781003182856 (ebook) |
| ISBN | (hardback) |
| ISBN | (paperback) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |