The innovation odyssey lessons from an impossible project / Christophe Midler, Marc Alochet, Christophe De Charentenay.

Abstract "This book tells the story of a project to develop a low-cost electric car, a goal previously considered impossible. An adventure in management and technical innovation, the project was a breakthrough in cultural innovation as it brought together French, Japanese, Indian, and Chinese organizations to deliver a car for the European market"-- Provided by publisher.
Bibliography noteIncludes bibliographical references and index.
Access restrictionAvailable only to authorized users.
Technical detailsMode of access: World Wide Web
Genre/formElectronic books.
LCCN 2022057779
ISBN9781032454306 (hbk)
ISBN9781032387468 (pbk)
ISBN(ebk)

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Electronic Resources Access Content Online ✔ Available