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020 a| 9781351245333q| (pdf);

020 a| 9781351245340q| (ebook);

020 z| 9780815372486q| (hardback);

020 z| 9781032054759q| (paperback);

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245 04 a| The global foundations of public relationsh| [electronic resource] :b| humanism, China and the West /c| edited by Robert E. Brown, Burton St. John III and Jenny Zhengye Hou.;

250 a| 1 Edition.;

260 a| Abingdon, Oxon ;a| New York, NY :b| Routledgec| 2022.;

300 a| 1 online resource;

490 0 a| Routledge new directions in PR and communication research;

504 a| Includes bibliographical references and index.;

506 a| Available only to authorized users.;

520 a| "The Global Foundations of Public Relations: Humanism, China and the West explores the growing humanistic turn in public relations processes and proposes that this has compelling parallels in the roots of Chinese philosophies. As the leader of growth and power across the Pacific Rim, public relations in China is not developing in isolation from the West, but via mutual accommodations and culturally complex interactions. By collecting cases and reflections on PR practices from both Chinese and Western scholars, the chapters propose that Chinese philosophies are playing a role in the development of modern Chinese PR practices, and - focusing less on the obvious differences and contracts - seek to highlight their spiritual, philosophical and political confluences. The conclusions drawn enhance and advance our understanding of public relations globally. This innovative work is of interest to educators and researchers in the fields of public relations, strategic communications, and public diplomacy. Robert E. Brown is Professor Emeritus at Salem State University, USA, and a member of the Affiliated Faculty of Emerson College. Burton St. John III is Professor of Public Relations at the University of Colorado-Boulder, USA. Jenny Zhengye Hou is Chief Investigator of Strategic Communication and Public Relations at Queensland University of Technology, Australia, and Senior Fellow of Higher Education Academy"--c| Provided by publisher.;

538 a| Mode of access: World Wide Web;

588 a| Description based on print version record and CIP data provided by publisher.;

650 0 a| Public relationsv| Cross-cultural studies.=| ^A964453;

650 0 a| Humanism.=| ^A13534;

650 0 a| Communication, International.=| ^A96509;

655 0 a| Electronic books.=| ^A491897;

700 1 a| Brown, Robert E.,d| 1945-=| ^A1251896;

700 1 a| St. John, Burton,d| 1957-=| ^A1430359;

700 1 a| Zhengye Hou, Jenny.?| UNAUTHORIZED;

776 08 i| Print version:t| Global foundations of public relationsb| 1 Edition.d| New York : Routledge, 2022z| 9780815372486w| (DLC) 2021011744;

856 40 z| Full text available from Taylor & Francis eBooksu| https://go.openathens.net/redirector/ecu.edu?url=https%3A%2F%2Fwww.taylorfrancis.com%2Fbooks%2F9781351245340;

949 a| CLICK ON WEB ADDRESSw| ASISh| JOYNER188;

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999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 6669029-3001l| MNETm| JMUSICr| Ys| Yt| MNESSBKu| 12/19/2025x| EBOOKz| JERESOURCE;

The global foundations of public relations humanism, China and the West / edited by Robert E. Brown, Burton St. John III and Jenny Zhengye Hou.

Other author	Brown, Robert E., 1945-
Other author	St. John, Burton, 1957-
Other author	Zhengye Hou, Jenny.
Format	Electronic
Edition	1 Edition.
Publication Info	Abingdon, Oxon ; New York, NY : Routledge 2022.
Description	1 online resource
Supplemental Content	Full text available from Taylor & Francis eBooks
Subjects	Public relations--Cross-cultural studies. Humanism. Communication, International.

Series	Routledge new directions in PR and communication research
Abstract	"The Global Foundations of Public Relations: Humanism, China and the West explores the growing humanistic turn in public relations processes and proposes that this has compelling parallels in the roots of Chinese philosophies. As the leader of growth and power across the Pacific Rim, public relations in China is not developing in isolation from the West, but via mutual accommodations and culturally complex interactions. By collecting cases and reflections on PR practices from both Chinese and Western scholars, the chapters propose that Chinese philosophies are playing a role in the development of modern Chinese PR practices, and - focusing less on the obvious differences and contracts - seek to highlight their spiritual, philosophical and political confluences. The conclusions drawn enhance and advance our understanding of public relations globally. This innovative work is of interest to educators and researchers in the fields of public relations, strategic communications, and public diplomacy. Robert E. Brown is Professor Emeritus at Salem State University, USA, and a member of the Affiliated Faculty of Emerson College. Burton St. John III is Professor of Public Relations at the University of Colorado-Boulder, USA. Jenny Zhengye Hou is Chief Investigator of Strategic Communication and Public Relations at Queensland University of Technology, Australia, and Senior Fellow of Higher Education Academy"-- Provided by publisher.
Bibliography note	Includes bibliographical references and index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Source of description	Description based on print version record and CIP data provided by publisher.
Issued in other form	Print version: Global foundations of public relations 1 Edition. New York : Routledge, 2022 9780815372486
Genre/form	Electronic books.
LCCN	2021011745
ISBN	9781351245333 (pdf)
ISBN	9781351245340 (ebook)
ISBN	(hardback)
ISBN	(paperback)

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