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010 a| 2019008815;

020 a| 9781351182201 (e-book);

020 z| 9780815396352 (hardback : alk. paper);

035 a| (WaSeSS)ssj0002156597;

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082 00 a| 664.0068/82| 23;

245 00 a| Food and experiential marketingh| [electronic resource] :b| pleasure, wellbeing and consumption /c| edited by Wided Batat.;

250 a| 1 Edition.;

260 a| New York :b| Routledge,c| 2019.;

300 a| 1 online resource.;

490 0 a| Routledge interpretive marketing research;

504 a| Includes bibliographical references and index.;

505 0 a| Introduction to the experiential pleasure of food : how does pleasure advance consumer well-being and promote healthy eating behaviors? / Wided Batat -- From food services to food experiences : eating, well-being, and marketing / Michela Addis and Morris B. Holbrook -- Food consumer trends : food experience, pleasure, and policy in the US / Anne T. Byrne and David R. Just -- TV cuisine therapy through narrative cooking programs : how does culinary journalism contribute to food pleasure and well-being? / Julie Andrieu and Wided Batat -- Cultural pleasures of eating and healing : contributions to food well-being / Nancy N. Chen -- The coffee drinking experience : contributions to pleasure, well-being, and consumer engagement / Danielle L. Eiseman -- The method of creative ethnography : exploring food consumption and pleasurable experiences / afeirenia Brokalaki and Jeff B. Murray -- Cooking, food experiential learning, and connectedness : food well-being construction from Lebanese villages / Ghina Chammas and Nadine A. Yehya -- Exploring bicultural (Japanese and American) food experiences : food aesthetic, pleasure, and well-being / Emily M. Moscato -- Food storytelling, pleasure, and well-being : narratives from food cultural experiences / Adrienne F. Muldrow and Jamie L. Grigsby -- Fusing East with West : how Asian Epicurean experience evolves and embraces well-being / Steven Chan -- The food gastronomy experience : a French perspective on food well-being / Gwarlann De Kerviler -- Food shopping experience on the periphery of the supermarket : a social-media afforded quest for whole30-compliant foods and well-being / Ana Babi Rosario -- Hungry eyes : how food porn affects well-being / Anthony Patterson, Robert Kozinets, and Rachel Ashman -- Index.;

506 a| Available only to authorized users.;

538 a| Mode of access: World Wide Web;

588 a| Description based on print version record and CIP data provided by publisher.;

650 0 a| Branding (Marketing)=| ^A755863;

650 0 a| Direct marketing.=| ^A163515;

650 0 a| Customer relations.=| ^A61341;

650 0 a| Foodx| Marketing.=| ^A991640;

655 0 a| Electronic books.=| ^A491897;

700 1 a| Batat, Wided.=| ^A1392745;

776 08 i| Print version:t| Food and experiential marketingb| 1 Edition.d| New York : Routledge, 2019z| 9780815396352w| (DLC) 2018059983;

856 40 z| Full text available from Taylor & Francis eBooksu| https://go.openathens.net/redirector/ecu.edu?url=https%3A%2F%2Fwww.taylorfrancis.com%2Fbooks%2F9781351182201;

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Food and experiential marketing pleasure, wellbeing and consumption / edited by Wided Batat.

Other author	Batat, Wided.
Format	Electronic
Edition	1 Edition.
Publication Info	New York : Routledge, 2019.
Description	1 online resource.
Supplemental Content	Full text available from Taylor & Francis eBooks
Subjects	Branding (Marketing) Direct marketing. Customer relations. Food--Marketing.

Series	Routledge interpretive marketing research
Contents	Introduction to the experiential pleasure of food : how does pleasure advance consumer well-being and promote healthy eating behaviors? / Wided Batat -- From food services to food experiences : eating, well-being, and marketing / Michela Addis and Morris B. Holbrook -- Food consumer trends : food experience, pleasure, and policy in the US / Anne T. Byrne and David R. Just -- TV cuisine therapy through narrative cooking programs : how does culinary journalism contribute to food pleasure and well-being? / Julie Andrieu and Wided Batat -- Cultural pleasures of eating and healing : contributions to food well-being / Nancy N. Chen -- The coffee drinking experience : contributions to pleasure, well-being, and consumer engagement / Danielle L. Eiseman -- The method of creative ethnography : exploring food consumption and pleasurable experiences / afeirenia Brokalaki and Jeff B. Murray -- Cooking, food experiential learning, and connectedness : food well-being construction from Lebanese villages / Ghina Chammas and Nadine A. Yehya -- Exploring bicultural (Japanese and American) food experiences : food aesthetic, pleasure, and well-being / Emily M. Moscato -- Food storytelling, pleasure, and well-being : narratives from food cultural experiences / Adrienne F. Muldrow and Jamie L. Grigsby -- Fusing East with West : how Asian Epicurean experience evolves and embraces well-being / Steven Chan -- The food gastronomy experience : a French perspective on food well-being / Gwarlann De Kerviler -- Food shopping experience on the periphery of the supermarket : a social-media afforded quest for whole30-compliant foods and well-being / Ana Babi Rosario -- Hungry eyes : how food porn affects well-being / Anthony Patterson, Robert Kozinets, and Rachel Ashman -- Index.
Bibliography note	Includes bibliographical references and index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Source of description	Description based on print version record and CIP data provided by publisher.
Issued in other form	Print version: Food and experiential marketing 1 Edition. New York : Routledge, 2019 9780815396352
Genre/form	Electronic books.
LCCN	2019008815
ISBN	9781351182201 (e-book)

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Food and experiential marketing pleasure, wellbeing and consumption / edited by Wided Batat.

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