A fashion retailer's guide to thriving in turbulent times / Ghalia Boustani and Daniela Leonini.
| Author/creator | Boustani, Ghalia |
| Other author | Leonini, Daniela. |
| Format | Electronic |
| Publication Info | New York, NY : Routledge, Taylor & Francis Group, 2023. |
| Description | 1 online resource |
| Supplemental Content | Full text available from Taylor & Francis eBooks |
| Subjects |
| Abstract | "By raising questions and providing scenarios for success, this book embraces fashion brand development in current turbulent retail environments. A brand must have an essence, a heart; it needs to respect a philosophy or abide by values. A brand's success and sustainability follow specific rules, nonetheless for fashion brands. But do fashion brand identity rules apply in today's turbulent times? Acknowledging and going beyond branding theory, this book challenges knowledge and practices that have been guiding fashion retail brands for many years. Co-written by a Sorbonne researcher and a retail consultant with 30 years' experience, this practical guide offers not a process that fashion brands must follow, but potential avenues for survival in today's retail market and facing today's customers. Professionals in and students of fashion retailing and branding will appreciate the detailed case studies that illustrate main concepts, and thought-provoking suggestions of how to make decisions for an uncertain future"-- Provided by publisher. |
| Bibliography note | Includes bibliographical references and index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Source of description | Description based on print version record and CIP data provided by publisher; resource not viewed. |
| Issued in other form | Print version: Boustani, Ghalia. Fashion retailer's guide to thriving in turbulent times New York, NY : Routledge, 2023 9781032002262 |
| Genre/form | Electronic books. |
| LCCN | 2022027854 |
| ISBN | 9781003173212 (ebk) |
| ISBN | (hbk) |
| ISBN | (pbk) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |