Design-centered entrepreneurship / Min Basadur, Michael Goldsby, and Rob Mathews.
| Author/creator | Basadur, Min |
| Other author | Goldsby, Michael G. |
| Other author | Mathews, Rob (Professor of management) |
| Format | Electronic |
| Edition | 2nd edition. |
| Publication Info | New York, NY : Routledge, 2022. |
| Description | 1 online resource |
| Supplemental Content | Full text available from Taylor & Francis eBooks |
| Subjects |
| Contents | Step 1 : problem finding -- Step 2 : fact finding -- Step 3 : problem definition -- Step 4 : idea finding -- Step 5 : evaluate and select -- Steps 6, 7 and 8 : solution implementation -- Entrepreneurial leadership by design. |
| Abstract | "Grounded in extensive research and field-testing, Design-Centered Entrepreneurship presents a concise, problem-solving approach to developing a unique business concept. Step-by-step guidelines provide insight into exploring market problem spaces, uncovering overlooked opportunities, reframing customer problems, creating business solutions, and sustaining success and an entrepreneurial culture. Drawing on methodologies from the world of design, the book helps students of entrepreneurship to fill in the missing piece that transforms opportunity recognition into a viable business concept. Plenty of useful diagrams help to organize key concepts, making them easily accessible to readers. This second edition has been updated to include social entrepreneurship, more international examples and enhanced support materials. The digital supplements include a virtual Creative Problem Solving Profile, slides and an instructor manual. Design-Centered Entrepreneurship is the ideal text for entrepreneurship and new venture creation courses with a focus on design thinking"-- Provided by publisher. |
| Bibliography note | Includes bibliographical references and index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Source of description | Description based on print version record and CIP data provided by publisher. |
| Issued in other form | Print version: Basadur, Min. Design-centered entrepreneurship 2nd edition. New York, NY : Routledge, 2022 9781032070162 |
| Genre/form | Electronic books. |
| LCCN | 2021052158 |
| ISBN | 9781003204992 (ebook) |
| ISBN | (hardback) |
| ISBN | (paperback) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |