Content strategy a how-to guide / Guiseppe Getto, Jack T. Labriola, Sheryl Ruszkiewicz.
| Author/creator | Getto, Guiseppe |
| Other author | Labriola, Jack T. |
| Other author | Ruszkiewicz, Sheryl. |
| Format | Electronic |
| Publication Info | New York : Routledge, Taylor & Francis Group, 2023. |
| Description | 1 online resource |
| Supplemental Content | Full text available from Taylor & Francis eBooks |
| Subjects |
| Series | Attw series in technical and professional communication |
| Abstract | "This comprehensive text provides a how-to guide for content strategy, enabling students and professionals to understand and master the skills needed to develop and manage technical content in a range of professional contexts. The landscape of technical communication has been revolutionized by emerging technologies such as content management systems, open source information architecture, and application programming interfaces that change the ways professionals create, edit, manage, and deliver content. This textbook helps students and professionals develop relevant skills for this changing marketplace. It takes readers through essential skills including audience analysis; content auditing; assembling content strategy plans; collaborating with other content developers; identifying appropriate channels of communication; and designing, delivering, and maintaining genres appropriate to those channels. It contains knowledge and best practices gleaned from decades of research and practice in content strategy and provides its audience with a thorough introductory text in this essential area. Content Strategy works as a core or supplemental textbook for undergraduate and graduate classes, as well as certification courses, in content strategy, content management, and technical communication. It also provides an accessible introduction for professionals looking to develop their skills and knowledge"-- Provided by publisher. |
| Bibliography note | Includes bibliographical references and index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Source of description | Description based on print version record. |
| Issued in other form | Print version: Getto, Guiseppe Content strategy New York, NY : Routledge, 2023 9780367751036 |
| Genre/form | Electronic books. |
| LCCN | 2022019269 |
| ISBN | 9781003164807 (ebook) |
| ISBN | (paperback) |
| ISBN | (hardback) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |