Consumer social values / edited by Eda Gurel-Atay and Lynn R. Kahle.

Other author Gurel-Atay, Eda, 1980-
Other author Kahle, Lynn R.
Format Electronic
Publication InfoNew York, NY : Routledge, Taylor & Francis Group, 2019.
Descriptionvii, 277 pages : illustrations ; 23 cm.
Supplemental ContentFull text available from Taylor & Francis eBooks
Subjects

SeriesMarketing and consumer psychology series
Marketing and consumer psychology series. ^A582050
Abstract Social values are central to people's lives, guiding behaviors, and judgments, and define who we are. This book advances understanding of consumer social values and their roles in the global marketplace by refining and directing existing knowledge of consumer behaviors. With a diverse set of contributors from different parts of the world, this engaging collection provides a unique examination of social values through cross-cultural research. It incorporate input from researchers with varying academic backgrounds from marketing to psychology and philosophy, and also focuses on a range of methodological approaches including surveys, ethnography, interviews, semantic analysis, and neuroscience. The book introduces innovative concepts and provides comprehensive coverage of several specialized areas, to offer an important contribution to values research and discussion. Key topics include values and choice; means-end chains; relations among foals; motives; religion and personality' value measurement and values related to specific services and industries. -- Back cover.
Bibliography noteIncludes bibliographical references and indexes.
Access restrictionAvailable only to authorized users.
Technical detailsMode of access: World Wide Web
Issued in other formElectronic version: Consumer social values. New York, NY ; Abingdon, Oxon : Routledge, 2019 9781315283715
Genre/formElectronic books.
LCCN 2018277385
ISBN9781138240438 paperback
ISBN1138240435 paperback
ISBN9781138240421 hardcover
ISBN1138240427 hardcover
ISBNelectronic publication
ISBNelectronic book
ISBNMobipocket electronic book
ISBNelectronic book

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Electronic Resources Access Content Online ✔ Available