Consumer social values / edited by Eda Gurel-Atay and Lynn R. Kahle.
| Other author | Gurel-Atay, Eda, 1980- |
| Other author | Kahle, Lynn R. |
| Format | Electronic |
| Publication Info | New York, NY : Routledge, Taylor & Francis Group, 2019. |
| Description | vii, 277 pages : illustrations ; 23 cm. |
| Supplemental Content | Full text available from Taylor & Francis eBooks |
| Subjects |
| Series | Marketing and consumer psychology series Marketing and consumer psychology series. ^A582050 |
| Abstract | Social values are central to people's lives, guiding behaviors, and judgments, and define who we are. This book advances understanding of consumer social values and their roles in the global marketplace by refining and directing existing knowledge of consumer behaviors. With a diverse set of contributors from different parts of the world, this engaging collection provides a unique examination of social values through cross-cultural research. It incorporate input from researchers with varying academic backgrounds from marketing to psychology and philosophy, and also focuses on a range of methodological approaches including surveys, ethnography, interviews, semantic analysis, and neuroscience. The book introduces innovative concepts and provides comprehensive coverage of several specialized areas, to offer an important contribution to values research and discussion. Key topics include values and choice; means-end chains; relations among foals; motives; religion and personality' value measurement and values related to specific services and industries. -- Back cover. |
| Bibliography note | Includes bibliographical references and indexes. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Issued in other form | Electronic version: Consumer social values. New York, NY ; Abingdon, Oxon : Routledge, 2019 9781315283715 |
| Genre/form | Electronic books. |
| LCCN | 2018277385 |
| ISBN | 9781138240438 paperback |
| ISBN | 1138240435 paperback |
| ISBN | 9781138240421 hardcover |
| ISBN | 1138240427 hardcover |
| ISBN | electronic publication |
| ISBN | electronic book |
| ISBN | Mobipocket electronic book |
| ISBN | electronic book |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |