Configuring the field of character and entertainment licensing the licensing expo and other sites of IP management / Avi Santo.
| Author/creator | Santo, Avi |
| Format | Electronic |
| Publication Info | London ; New York : Routledge, Taylor & Francis Group, 2023. |
| Description | 1 online resource |
| Supplemental Content | Full text available from Taylor & Francis eBooks |
| Supplemental Content | Full text available from eBooks on EBSCOhost |
| Subjects |
| Series | Routledge studies in media and cultural industries |
| Abstract | "This book examines the creative impact of licensing on the entertainment industry, how licensing practitioners' occupational disposition is formed, and the role licensing professionals play in managing the circulation of intellectual property. Offering a study of the spatial logics and fantasies employed by the licensing field via its annual trade show, the Licensing Expo, this volume investigates how space and place are instrumental in both fortifying and exposing the political-economic, infrastructural, as well as ideological structures that constrain and enable participation in the licensing field. Further supplemented by participant observation and interviews with 25 industry professionals, the book explores how the licensing field understands its increasingly central role in the entertainment industry's operations, and how it responds to changes in retail environments, digital platforms, and international markets, phenomena which have required a recalibration of the field's occupational identity. An exploration of an understudied aspect of the entertainment industry, this book will primarily appeal to scholars within media studies, and those studying media industries, media franchises, and media work cultures. It will also be of interest to people studying consumer culture, brand culture, advertising, organizational communication, as well as fan cultures"-- Provided by publisher. |
| Bibliography note | Includes bibliographical references and index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Source of description | Description based on print version record and CIP data provided by publisher. |
| Issued in other form | Print version: Santo, Avi. Configuring the field of character and entertainment licensing London ; New York : Routledge, Taylor & Francis Group, 2023 9781032341941 |
| Genre/form | Electronic books. |
| LCCN | 2022041079 |
| ISBN | 9781000814248 (epub) |
| ISBN | 9781003321156 (ebook) |
| ISBN | (hardback) |
| ISBN | (paperback) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | ✔ Available |