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020 a| 0815394004 (Trade Cloth)c| USD 150.00 Retail Price (Taylor & Francis Group)9| Active Record;

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245 00 a| Communicating Causesh| [electronic resource];

260 a| New York : b| Routledgea| Florence : b| Taylor & Francis Group [Distributor];

300 a| 290 p.b| illc| 09.250 x 06.250 in.;

506 a| Available only to authorized users.;

520 8 a| Annotationb| Non-profit organizations (NPOs) across the world are facing criticism alongside approbation. In order for NPOs to effectively support their causes, they require public trust. The editors of this book have persuaded PR experts from the UK and around the world, from a variety of PR specialisms operating across different organizational forms, to share their knowledge and experience. These contributions are scaffolded with authoritative academic and practical advice, as well as solutions.The book starts with foundations that underpin communications for causes. These include arguments that support the importance of non-profits in civil society; lessons in corporate governance; and a new approach to issues management. PR planning subjects tailored, or specific, to the sector include: strategic global communications planning, agile digital communications; branding internal communications and the securing of meaningful outcomes. Corporate partnerships are examined with a new 'Fit to Partner Test' and consideration of the mandated corporate social responsibility (CSR) in India, corporate volunteering in Brazil, and CSR in South Africa. Relations between governments and non-profits are also considered, both generally and with a particular focus on China.Communicating Causes looks at effective strategy and practice of PR in the modern non-profit. Including forewords by both John Grounds and Jon Snow, the expert perspectives offered in this book provide valuable support to current and future communicators.;

538 a| Mode of access: World Wide Web;

650 4 a| International Relations;

655 0 a| Electronic books.=| ^A491897;

700 1 a| Garsten, Nickye| Editor4| edt?| UNAUTHORIZED;

700 1 a| Bruce, Iane| Editor4| edt?| UNAUTHORIZED;

856 40 z| Full text available from Taylor & Francis eBooksu| https://go.openathens.net/redirector/ecu.edu?url=https%3A%2F%2Fwww.taylorfrancis.com%2Fbooks%2F9781351022224;

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Communicating Causes

Other author	Garsten, Nicky Editor
Other author	Bruce, Ian Editor
Format	Electronic
Publication Info	New York : Routledge Florence : Taylor & Francis Group [Distributor]
Description	290 p. ill 09.250 x 06.250 in.
Supplemental Content	Full text available from Taylor & Francis eBooks
Subjects	International Relations

Summary	Annotation Non-profit organizations (NPOs) across the world are facing criticism alongside approbation. In order for NPOs to effectively support their causes, they require public trust. The editors of this book have persuaded PR experts from the UK and around the world, from a variety of PR specialisms operating across different organizational forms, to share their knowledge and experience. These contributions are scaffolded with authoritative academic and practical advice, as well as solutions.The book starts with foundations that underpin communications for causes. These include arguments that support the importance of non-profits in civil society; lessons in corporate governance; and a new approach to issues management. PR planning subjects tailored, or specific, to the sector include: strategic global communications planning, agile digital communications; branding internal communications and the securing of meaningful outcomes. Corporate partnerships are examined with a new 'Fit to Partner Test' and consideration of the mandated corporate social responsibility (CSR) in India, corporate volunteering in Brazil, and CSR in South Africa. Relations between governments and non-profits are also considered, both generally and with a particular focus on China.Communicating Causes looks at effective strategy and practice of PR in the modern non-profit. Including forewords by both John Grounds and Jon Snow, the expert perspectives offered in this book provide valuable support to current and future communicators.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
ISBN	9780815394006
ISBN	0815394004 (Trade Cloth) Active Record
Standard identifier#	9780815394006
Stock number	K343304 00081154

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Communicating Causes

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