Tools

LEADER 02256nam a2200457 i 4500

001 ssj0001991465;

003 WaSeSS;

005 20251212090320.0;

006 m d ;

007 cr n ;

008 180109s2018 enka sb 001 0 eng d;

010 a| 2017054798;

020 a| 9781138205765 (hardback);

020 z| 9781138205772 (pbk.);

020 z| 9781315464572 (ebook);

035 a| (WaSeSS)ssj0001991465;

042 a| pcc;

049 a| EREEa| NEHH;

050 00 a| Z286.P4b| H64 2018;

082 00 a| 070.5/722| 23;

100 1 a| Hogarth, Mary,d| 1968-?| UNAUTHORIZED;

245 10 a| Business strategies for magazine publishingh| [electronic resource] :b| how to survive in the digital age /c| Mary Hogarth.;

260 a| London ;a| New York :b| Routledge,c| 2018.;

300 a| xiv, 176 pages :b| illustrations ;c| 25 cm;

504 a| Includes bibliographical references and index.;

505 0 a| The value of market research -- Audience engagement -- A successful business model -- Market sectors that pay and those that don't -- See your readers as stakeholders -- The 360-degree approach to content -- Monetizing online content / Steve Hill -- An insight into advertising -- A sustainable future?.;

506 a| Available only to authorized users.;

538 a| Mode of access: World Wide Web;

650 0 a| Periodicalsx| Publishingx| Economic aspects.=| ^A62375;

650 0 a| Electronic journalsx| Publishingx| Economic aspects.=| ^A353035;

655 0 a| Electronic books.=| ^A491897;

856 40 z| Full text available from Taylor & Francis eBooksu| https://go.openathens.net/redirector/ecu.edu?url=https%3A%2F%2Fwww.taylorfrancis.com%2Fbooks%2F9781315464572;

949 a| CLICK ON WEB ADDRESSw| ASISh| JOYNER188;

949 a| CLICK ON WEB ADDRESSw| ASISh| HSL77;

949 a| CLICK ON WEB ADDRESSw| ASISh| JMUSIC60;

596 a| 1 3 4;

998 a| 6658875;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 6658875-1001l| JNETm| JOYNERr| Ys| Yt| JNESSBKu| 12/18/2025x| EBOOKz| JERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 6658875-2001l| HSLELECm| HSLr| Ys| Yt| HEBKu| 12/18/2025x| EBOOKz| HERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 6658875-3001l| MNETm| JMUSICr| Ys| Yt| MNESSBKu| 12/18/2025x| EBOOKz| JERESOURCE;

Business strategies for magazine publishing how to survive in the digital age / Mary Hogarth.

Author/creator	Hogarth, Mary, 1968-
Format	Electronic
Publication Info	London ; New York : Routledge, 2018.
Description	xiv, 176 pages : illustrations ; 25 cm
Supplemental Content	Full text available from Taylor & Francis eBooks
Subjects	Periodicals--Publishing. --Economic aspects. Electronic journals--Publishing. --Economic aspects.

Contents	The value of market research -- Audience engagement -- A successful business model -- Market sectors that pay and those that don't -- See your readers as stakeholders -- The 360-degree approach to content -- Monetizing online content / Steve Hill -- An insight into advertising -- A sustainable future?.
Bibliography note	Includes bibliographical references and index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	2017054798
ISBN	9781138205765 (hardback)

Availability

Library	Location	Call Number	Status	Item Actions
	Electronic Resources	Access Content Online	✔ Available

Business strategies for magazine publishing how to survive in the digital age / Mary Hogarth.

Click here for more information about this title

Availability