Building corporate identity, image and reputation in the digital era / edited by TC Melewar, Charles Dennis and Pantea Foroudi.
| Other author | Melewar, T. C. |
| Format | Electronic |
| Publication Info | Abingdon, Oxon ; New York, NY : Routledge, 2021. |
| Description | volumes cm. |
| Supplemental Content | Full text available from Taylor & Francis eBooks |
| Subjects |
| Series | Routledge studies in marketing |
| Abstract | "Brands - corporate, products, service- today are collectively defined by their customers, , deriving from personal experiences and word-of-mouth. This book acts as a forum for examining current and future trends in corporate branding, identity, image and reputation. The book provides scholars, researchers and postgraduate students in business and marketing with a comprehensive treatment of the nature of relationships between companies, brands, and stakeholders in different areas and regions of the world"-- Provided by publisher. |
| Bibliography note | Includes bibliographical references and index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2020051395 |
| ISBN | 9780367531232 (hbk) |
| ISBN | (ebk) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |