Big data analytics digital marketing and decision-making / edited by Kiran Chaudhary and Mansaf Alam.
| Other author | Alam, Mansaf. |
| Other author | Chaudhary, Kiran. |
| Format | Electronic |
| Edition | First edition. |
| Publication Info | Boca Raton ; London : CRC Press, Taylor and Francis Group, 2023. |
| Description | xvi, 246 pages : illustrations ; 24 cm |
| Supplemental Content | Full text available from Taylor & Francis eBooks |
| Supplemental Content | Full text available from eBooks on EBSCOhost |
| Subjects |
| Abstract | "This book includes various topics related to marketing and business analytics. It is written to help organizations increase their profits by making better decisions. This book is meant for students, practitioners, industry professionals, researchers, and faculty working in the field of commerce, marketing, and big data analytics"-- Provided by publisher. |
| Bibliography note | Includes bibliographical references and index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2022020032 |
| ISBN | 9781032310305 (hardback) |
| ISBN | 9781032310442 (paperback) |
| ISBN | (ebook) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | ✔ Available |