Becoming a consumer psychologist / Ashwani Monga, Rajesh Bagchi.
| Author/creator | Monga, Ashwani, 1972- |
| Other author | Bagchi, Rajesh, 1975- |
| Format | Electronic |
| Edition | 1 Edition. |
| Publication Info | New York : Routledge, 2019. |
| Description | pages cm |
| Supplemental Content | Full text available from Taylor & Francis eBooks |
| Subjects |
| Abstract | "This book provides a guide to what it takes to become a consumer psychologist, and achieve success in the field. Because consumer psychologists take on a variety of roles such as professor, market research professional, or consumer insights manager, it is often hard to know who to approach for career advice on consumer psychology. Becoming a consumer psychologist opens up diverse opportunities in the marketing function of firms, in academic departments, and in organizations that aim to enhance consumer welfare. With testimonials from top academics and practitioners, this book includes topics such as the educational background of consumer psychologists and the diverse career paths that they typically follow"-- Provided by publisher. |
| Bibliography note | Includes bibliographical references and index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2019020401 |
| ISBN | 9781138480858 (paperback) |
| ISBN | 9781138480841 (hardback) |
| ISBN | (ebook) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |