Base of the pyramid markets in Latin America innovation and challenges to sustainability / edited by Ximena Rueda Fajardo, Marlen Gabriele Arnold, Judy N. Muthuri and Stefan Gold.

Format Electronic
Publication InfoLondon ; New York, NY : Routledge, Taylor & Francis Group, 2022.
Description1 online resource
Supplemental ContentFull text available from Taylor & Francis eBooks
Subjects
Rural poor--Latin America. --History. --21st century.
Income distribution--Latin America. --History. --21st century.
Latin America--Economic conditions. --21st century.
Latin America--Social conditions. --21st century.

Other author/creatorRueda, Ximena.
Other author/creatorArnold, Marlen Gabriele.
Other author/creatorMuthuri, Judy N.
Other author/creatorGold, Stefan.
Abstract "This book focuses on the Base of the Pyramid (BOP) in Latin America and examines the role of the markets in serving low-income populations as consumers, distributors and entrepreneurs. Deep inequalities, violence and urbanization characterize the region. Despite the reduction of poverty observed during the first two decades of the 21st century, Latin America is the most unequal region in the world. Outside active war zones, the region has the highest homicide rate in the world; and both elements-violence and inequality-are deeply intertwined. Markets have a crucial role to play in closing this gap and offering job and income opportunities, especially to the unemployed youth, paving the way for a safer, more peaceful and sustainable development. In this book, the authors present a collection of cases in which the private sector (mainly large corporations) have attempted to close the gap in access to goods and services, all with diverse outcomes. The book also offers a theoretical reflection on the role community enterprises that manage common-pool resources and who can play a role in serving markets and creating income opportunities for the rural poor"-- Provided by publisher.
Bibliography noteIncludes bibliographical references and index.
Access restrictionAvailable only to authorized users.
Technical detailsMode of access: World Wide Web
Source of descriptionDescription based on print version record and CIP data provided by publisher.
Issued in other formPrint version: Base of the pyramid markets in Latin America London ; New York, NY : Routledge, Taylor & Francis Group, 2022 9781138389120
Genre/formElectronic books.
LCCN 2021009883
ISBN9780429424168 (ebook)
ISBN(hardback)
ISBN(paperback)

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