Base of the pyramid markets in Asia innovation and challenges to sustainability / edited by Marlen Gabriele Arnold, Stefan Gold, Judy N. Muthuri, and Ximena Rueda.
| Other author | Arnold, Marlen Gabriele. |
| Other author | Gold, Stefan. |
| Other author | Muthuri, Judy N. |
| Format | Electronic |
| Publication Info | London ; New York : Routledge/Taylor & Francis Group, 2020. |
| Description | 1 online resource |
| Supplemental Content | Full text available from Taylor & Francis eBooks |
| Subjects |
| Series | Innovation and sustainability in base of the pyramid markets |
| Abstract | "The Frugal Innovation in Base of the Pyramid Markets series comprises four volumes, covering theoretical perspectives, themes and various aspects of interest across four key geographical regions where Base of the Pyramid (BOP) markets are located - Latin America, Asia, Africa and affluent countries. This book focuses on the BOP in Asia, and in particular the challenge of how to address the needs of deprived population groups in a sustainable manner. Base of the Pyramid Markets in Asia deals with, amongst other topics, the innovation and innovativeness that is necessary to better the life of resource-poor population groups. The book covers various themes and aspects of BOP markets in Asia and their embeddedness in socio-cultural settings, and adopts a variety of theoretical angles for analysing the phenomena. Thus, this book aims at furthering our understanding of BOP markets in Asia and at deriving valuable recommendations for managers and policy-makers. BOP markets face unique challenges and private sector actors alone cannot ensure sustainable value creation activities. Multidimensional elements and factors are needed to alleviate poverty and create economic development aligned with principles of sustainable development. Therefore, the book comprises critical and empirical studies as well as conceptual papers on the challenges linked to BOP markets in Asian countries. This book is recommended reading for managers and policy makers, as well as students and academics interested in Base of the Pyramid markets"-- Provided by publisher. |
| Bibliography note | Includes bibliographical references and index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Source of description | Description based on print version record and CIP data provided by publisher. |
| Issued in other form | Print version: Base of the pyramid markets in Asia London ; New York : Routledge/Taylor & Francis Group, 2020 9781138389137 |
| Genre/form | Electronic books. |
| LCCN | 2019045296 |
| ISBN | 9780429424151 (ebook) |
| ISBN | (hardback) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |