Global luxury : organizational change and emerging markets since the 1970s / Pierre-Yves Donzé, Rika Fujioka, editors.
| Other author | Donzé, Pierre-Yves, editor. |
| Other author | Fujioka, Rika, editor. |
| Format | Electronic |
| Publication | Singapore : Palgrave Macmillan, [2018] |
| Description | 1 online resource : illustrations |
| Supplemental Content | EBSCOhost |
| Subjects |
| Contents | Machine generated contents note: 1. Introduction / Rika Fujioka -- pt. I Organizational Change -- 2. Birth of Luxury Big Business: LVMH, Richemont and Kering / Pierre-Yves Donze -- 3. Italian Luxury Goods Industry on the Move: SMEs and Global Value Chains / Elisabetta Merlo -- 4. Luxury Brand Outsiders: Understanding the Success of British and American Luxury Brands / Christopher M. Moore -- 5. Champagne, Between Terroir and Luxury, 1945 -- 2014 / Yves Tesson -- pt. II Markets -- 6. Christian Dior-New York: French Fashion in the Luxury US Market / Veronique Pouillard -- 7. Democratisation of Luxury and the Expansion of the Japanese Market, 1960 -- 2010 / Yuta Kaneko -- 8. How Duty-Free Shops and Department Stores Expanded the Luxury Market in South Korea, 1980 -- 2010 / Rika Fujioka -- 9. How to Enter the Chinese Luxury Market? The Example of Swatch Group / Pierre-Yves Donze -- pt. III New Strategies -- 10. Crafting Time, Making Luxury: The Heritage System and Artisan Revival in the Swiss Watch Industry, 1975 -- 2015 / Herve Munz -- 11. Luxury Brands and Public Museums: From Anniversary Exhibitions to Co-branding / Karina Pronitcheva -- 12. "Exclusively for the Happy Few": Luxury Hotels and Globalisation: The Emergence of a New Sector (1980 -- 2010)? / Laurent Tissot -- 13. Survival Strategy of the Japanese Kimono Industry / Tomoko Hashino -- 14. Conclusions / Pierre-Yves Donze. |
| Abstract | This book explores the luxury industry and how it has undoubtedly been one of the fastest-growing sectors since the 1970s, and one in which Europe has managed to strengthen its competitiveness in the world market. While many aspects of globalization remain abstract and intangible, the luxury industry has created markets where previously there were none, by educating Japanese about the history of French handbags, Chinese about the finest wines, and setting global standards for an elite, inspirational lifestyle. In this edited volume, a wide range of scholars comes together to analyze the history of the business and the innovations in management and marketing that have emerged from it. Invaluable for scholars, industry figures, and dilettantes alike, it will define the field of study for years to come. |
| Bibliography note | Includes bibliographical references and index. |
| Source of description | Vendor-supplied metadata. |
| In | Springer eBooks |
| Issued in other form | Printed edition: 9789811052354 |
| Issued in other form | Printed edition: 9789811052378 |
| Issued in other form | Printed edition: 9789811353482 |
| ISBN | 9789811052361 (electronic bk.) |
| ISBN | 9811052360 (electronic bk.) |
| Stock number | com.springer.onix.9789811052361 Springer Nature |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |