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001 on1472584246;

003 OCoLC;

005 20251007141359.7;

008 250319s2025 ilua b 001 0 eng ;

010 a| 2025008156;

019 a| 1472584421;

020 a| 9780252088742;

020 a| 9780252046643q| hardcover;

020 a| 0252046641q| hardcover;

020 a| 0252088743q| paperback;

020 z| 9780252047954q| electronic book;

035 a| (OCoLC)1472584246z| (OCoLC)1472584421;

042 a| pcc;

043 a| n-us---;

050 00 a| E185.625b| .E38 2025;

082 00 a| 305.896/07309052| 23/eng/20250319;

245 10 a| Goin' viral :b| uncontrollable Black performance /c| Gabriel A. Peoples.;

246 3 a| Going viral;

264 1 a| Urbana :b| University of Illinois Press,c| [2025];

300 a| x, 277 pages :b| illustrations (chiefly color) ;c| 25 cm.;

334 a| single unitb| mono0| http://id.loc.gov/vocabulary/issuance/mono;

336 a| textb| txt2| rdacontent0| http://id.loc.gov/vocabulary/contentTypes/txt;

337 a| unmediatedb| n2| rdamedia0| http://id.loc.gov/vocabulary/mediaTypes/n;

338 a| volumeb| nc2| rdacarrier0| http://id.loc.gov/vocabulary/carriers/nc;

353 a| bibliographyb| bibliography0| http://id.loc.gov/vocabulary/msupplcont/bibliography;

353 a| indexb| index0| http://id.loc.gov/vocabulary/msupplcont/index;

490 1 a| The new Black studies series;

504 a| Includes bibliographical references and index.;

505 00 t| People hear what they see : branding abolition and the Black virality of kneeling --t| I can't live without my radio : Black viralities of masculinity and sound in Do the right thing --t| Woman wakes up to find intruder in her bed : a critical discourse analysis of a rape attempt gone viral --t| Suggestions : "BED INTRUDER song (now on iTunes)...157M views" "Annoying Orange - Kitchen Intruder (Bed Intruder spoof) with autotune remix!...15M views" "Sweet Brown - Ain't Nobody Got Time For That (autotune remix)...71M views" "Dead giveaway!...37M views" ; or, the travel of the ghetto witness --g| Coda.t| They killing him, look : the viral afterlife of a justice at odds with a liberation.;

520 a| "Black virality refers to the spread of Black performance that becomes uncontrollable because of its rapid and ubiquitous circulation through popular media. Gabriel A. Peoples examines Black people and representations of Black people that have gone viral from the eighteenth century to today. Peoples's analysis ranges from abolitionist and proslavery visual culture to Do the Right Thing to 'Bed Intruder Song' and the cellphone video of Derrion Albert's murder. After identifying these moments, he considers how performances go viral in Black ways. He also thinks through the ways Black virality circulates ideas that materially affect Black life. As he shows, an interacting person's vulnerability to racialized gender and racialized sexuality knowledge inspires how they spread a performance. Non-iconic elements of viral moments reveal hard-to-find nuances of Black life while the artists and others represented in viral moments promote both collective and individual liberation by harnessing their visibility and audibility. Rigorous and expansive, Goin' Viral uses Black virality as a new way to understand and frame Black performances"-- Provided by publisher.;

650 0 a| African Americansx| Race identity.=| ^A5190;

650 0 a| African American arts.=| ^A107837;

650 0 a| African Americansx| Intellectual life.=| ^A16273;

650 0 a| Popular culturez| United States.=| ^A248768;

650 0 a| Social media and societyz| United States.=| ^A1412557;

758 1| http://id.loc.gov/resources/instances/24093198;

758 4| http://id.loc.gov/ontologies/bibframe/instanceOf1| http://id.loc.gov/resources/works/24093198;

830 0 a| New Black studies series.?| UNAUTHORIZED;

884 a| DLC bibframe2marc v2.10-devg| 20250319q| DLCu| https://github.com/lcnetdev/bibframe2marc/releases/tag/v2.10-dev;

949 a| Order on Demandw| ASISh| JOYNER219;

960 o| 1s| 30.00u| JHISz| USD;

961 f| DMDm| 138099;

596 a| 1;

998 a| 6632852;

999 a| ORDER ON DEMANDw| ASISc| 1i| 6632852-1001l| JYBPDDAPm| JOYNERr| Ys| Yt| JYBPDDAPUu| 11/11/2025;

Goin' viral : uncontrollable Black performance / Gabriel A. Peoples.

Author/creator	Peoples, Gabriel A. author.
Format	Book
Publication	Urbana : University of Illinois Press, [2025]
Description	x, 277 pages : illustrations (chiefly color) ; 25 cm.
Subjects	African Americans--Race identity. African American arts. African Americans--Intellectual life. Popular culture--United States. Social media and society--United States.

Variant title	Going viral
Series	The new Black studies series New Black studies series. UNAUTHORIZED
Contents	People hear what they see : branding abolition and the Black virality of kneeling -- I can't live without my radio : Black viralities of masculinity and sound in Do the right thing -- Woman wakes up to find intruder in her bed : a critical discourse analysis of a rape attempt gone viral -- Suggestions : "BED INTRUDER song (now on iTunes)...157M views" "Annoying Orange - Kitchen Intruder (Bed Intruder spoof) with autotune remix!...15M views" "Sweet Brown - Ain't Nobody Got Time For That (autotune remix)...71M views" "Dead giveaway!...37M views" ; or, the travel of the ghetto witness -- Coda. They killing him, look : the viral afterlife of a justice at odds with a liberation.
Abstract	"Black virality refers to the spread of Black performance that becomes uncontrollable because of its rapid and ubiquitous circulation through popular media. Gabriel A. Peoples examines Black people and representations of Black people that have gone viral from the eighteenth century to today. Peoples's analysis ranges from abolitionist and proslavery visual culture to Do the Right Thing to 'Bed Intruder Song' and the cellphone video of Derrion Albert's murder. After identifying these moments, he considers how performances go viral in Black ways. He also thinks through the ways Black virality circulates ideas that materially affect Black life. As he shows, an interacting person's vulnerability to racialized gender and racialized sexuality knowledge inspires how they spread a performance. Non-iconic elements of viral moments reveal hard-to-find nuances of Black life while the artists and others represented in viral moments promote both collective and individual liberation by harnessing their visibility and audibility. Rigorous and expansive, Goin' Viral uses Black virality as a new way to understand and frame Black performances"-- Provided by publisher.
Bibliography note	Includes bibliographical references and index.
Issued in other form	Online version http://id.loc.gov/entities/relationships/onlineversion Peoples, Gabriel A. Goin' viral Urbana : University of Illinois Press, 2025 9780252047954
LCCN	2025008156
ISBN	9780252088742
ISBN	9780252046643 hardcover
ISBN	0252046641 hardcover
ISBN	0252088743 paperback
ISBN	electronic book

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