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LEADER 01733cam a2200445 a 4500

001 ocm37864721;

003 OCoLC;

005 20141212133003.0;

008 971021s1998 ctu b 001 0 eng ;

010 a| 97032992;

015 a| GB98-63547;

019 a| 40339120;

020 a| 1567201113 (alk. paper);

035 a| (Sirsi) o37864721;

035 a| (OCoLC)37864721;

043 a| n-us---;

049 a| EREE;

050 00 a| HD9005b| .M44 1998;

070 0 a| HD9005.M44b| 1998;

072 0 a| Q100;

082 00 a| 664/.0068/82| 21;

092 a| 664.00688b| M58f;

100 1 a| Michman, Ronald D.=| ^A63062;

245 14 a| The food industry wars :b| marketing triumphs and blunders /c| Ronald D. Michman, Edward M. Mazze.;

260 a| Westport, Conn. :b| Quorum,c| 1998.;

300 a| xiii, 263 pages ;c| 25 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Includes bibliographical references (p. [243]-246)and index.;

505 0 a| Food marketing and distribution -- The fast-food industry -- The ice cream industry -- The soup industry -- The breakfast cereal industry -- The baby food industry -- The ethnic food industry -- The snack food industry -- The candy industry -- The soft-drink industry.;

650 0 a| Food industry and tradez| United States.=| ^A22861;

650 0 a| Foodx| Marketing.=| ^A991640;

700 1 a| Mazze, Edward M.=| ^A77736;

994 a| E0b| ERE;

590 a| Little-314003--305131027426Y;

596 a| 1 2;

998 a| 662784;

999 a| HD9005 .M44 1998w| LCc| 1i| 30372010438536d| 11/12/2013e| 3/25/2011f| 3/10/2009g| 1l| JGESm| JOYNERn| 11q| 1r| Ys| Yt| JGESBKu| 1/6/2000x| BOOKz| JSTACKSo| .STAFF. 0;

The food industry wars : marketing triumphs and blunders / Ronald D. Michman, Edward M. Mazze.

Author/creator	Michman, Ronald D.
Other author	Mazze, Edward M.
Format	Book
Publication Info	Westport, Conn. : Quorum, 1998.
Description	xiii, 263 pages ; 25 cm
Subjects	Food industry and trade--United States. Food--Marketing.

Contents	Food marketing and distribution -- The fast-food industry -- The ice cream industry -- The soup industry -- The breakfast cereal industry -- The baby food industry -- The ethnic food industry -- The snack food industry -- The candy industry -- The soft-drink industry.
Local note	Little-314003--305131027426Y
Bibliography note	Includes bibliographical references (p. [243]-246)and index.
LCCN	97032992
ISBN	1567201113 (alk. paper)

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Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HD9005 .M44 1998	✔ Available	Place Hold

The food industry wars : marketing triumphs and blunders / Ronald D. Michman, Edward M. Mazze.

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