Focus Groups : a Practical Guide for Applied Research.
| Author/creator | Krueger, Richard A. |
| Other author | Casey, Mary Anne (Mary Anne W.) |
| Format | Electronic |
| Publication Info | Thousand Oaks : SAGE Publications, 2014. |
| Description | 1 online resource (281 pages) |
| Supplemental Content | EBSCOhost |
| Subjects |
| Abstract | This updated edition of Focus Groups: A Practical Guide for Applied Research walks readers step by step through the "how-tos" of conducting focus group research. Using an engaging, straightforward writing style, authors Richard A. Krueger and Mary Anne Casey draw on their many years of hands-on experience in the field to cut through theory and offer practical guidance on every facet of the focus group process, including tips for avoiding problems and pitfalls. The Fifth Edition is updated with the latest research and technological innovations and includes new coverage on planning with analysis. |
| Source of description | Print version record. |
| Issued in other form | Print version: Krueger, Richard A. Focus Groups : A Practical Guide for Applied Research. Thousand Oaks : SAGE Publications, ©2014 9781483365244 |
| ISBN | 9781483365244 |
| ISBN | 1483365247 |
| ISBN | 9781483354095 (electronic bk.) |
| ISBN | 1483354091 (electronic bk.) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |