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016 7 a| 0147778032| Uk;

020 a| 9781843344735 (pbk.);

020 a| 1843344734 (pbk.);

020 a| 9781843344742 (hbk.);

020 a| 1843344742 (hbk.);

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100 1 a| Weideman, Melius.?| UNAUTHORIZED;

245 10 a| Website visibilityh| [electronic resource] :b| the theory and practice of improving rankings /c| Melius Weideman.;

260 a| Oxford :b| Chandos Pub.,;

300 a| xxi, 222 p. :b| ill. ;c| 24 cm.;

490 1 a| Chandos Internet series;

504 a| Includes bibliographical references (p. 207-218) and index.;

505 0 a| The trilogy: users, webpages and search engines. Relationships; Users; Webpages; Search engines; Recommendations on the use of SEO -- Elements of website visibility and research. Models; Model result comparison -- The good ones. Inlinks; Body keywords; Hypertext / anchor text; Metatags; TITLE tag; H1 tag; Outlinks; Age of site; Domain names; Search engine submission; Age of document; HTML naming conventions; Age of link; Other categories -- The bad ones. Link spamdexing; Keyword spamdexing; Server accessibility to bots; Similar / duplicate content; Flash; External links to low-quality / spamdexing sites; Frames; Duplicate title / metatags; Graphics; A word from the search engines -- The ugly ones. A fight, or a partnership?; The hats; Search engine policies and penalties; From bad to ugly: the top two -- Case studies. SA-Cycling; Louw & Coetzee; Grapetek, Uvasys; Xi Crypt -- Recommendations and the future. Management vs the technical guys; Search engine developments; future trends.;

506 a| Available only to authorized users.;

520 a| A series of real-world case studies with tested examples of research on website visibility elements and their effect on rankings are reviewed.;

538 a| Mode of access: World Wide Web;

650 0 a| Web search engines.=| ^A442317;

650 0 a| Web sitesx| Design.=| ^A392784;

650 0 a| Web sitesx| Ratings and rankings.=| ^A880522;

653 0 a| Web sitesa| Design;

653 0 a| Web sitesa| Ratings and rankings;

655 0 a| Electronic books.=| ^A491897;

830 0 a| Chandos internet series.=| ^A1030672;

856 40 z| Full text available from eBook - Computer Science 2011 (Elsevier and Woodhead) [EBCCS11W]u| https://go.openathens.net/redirector/ecu.edu?url=https%3A%2F%2Fwww.sciencedirect.com%2Fscience%2Fbook%2F9781843344735;

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Website visibility the theory and practice of improving rankings / Melius Weideman.

Author/creator	Weideman, Melius
Format	Electronic
Publication Info	Oxford : Chandos Pub.,
Description	xxi, 222 p. : ill. ; 24 cm.
Supplemental Content	Full text available from eBook - Computer Science 2011 (Elsevier and Woodhead) [EBCCS11W]
Subjects	Web search engines. Web sites--Design. Web sites--Ratings and rankings.

Series	Chandos Internet series Chandos internet series. ^A1030672
Contents	The trilogy: users, webpages and search engines. Relationships; Users; Webpages; Search engines; Recommendations on the use of SEO -- Elements of website visibility and research. Models; Model result comparison -- The good ones. Inlinks; Body keywords; Hypertext / anchor text; Metatags; TITLE tag; H1 tag; Outlinks; Age of site; Domain names; Search engine submission; Age of document; HTML naming conventions; Age of link; Other categories -- The bad ones. Link spamdexing; Keyword spamdexing; Server accessibility to bots; Similar / duplicate content; Flash; External links to low-quality / spamdexing sites; Frames; Duplicate title / metatags; Graphics; A word from the search engines -- The ugly ones. A fight, or a partnership?; The hats; Search engine policies and penalties; From bad to ugly: the top two -- Case studies. SA-Cycling; Louw & Coetzee; Grapetek, Uvasys; Xi Crypt -- Recommendations and the future. Management vs the technical guys; Search engine developments; future trends.
Abstract	A series of real-world case studies with tested examples of research on website visibility elements and their effect on rankings are reviewed.
Bibliography note	Includes bibliographical references (p. 207-218) and index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	2014415176
ISBN	9781843344735 (pbk.)
ISBN	1843344734 (pbk.)
ISBN	9781843344742 (hbk.)
ISBN	1843344742 (hbk.)

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Website visibility the theory and practice of improving rankings / Melius Weideman.

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